Marlin announcement from Ruger

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I was so involved with the Marlin lever guns that I totally forgot about the Model 60. The Model 60 may not be as popular as the 10/22 but it's still a great budget priced 22. How will Ruger market the Model 60 and the 10/22?
 
The .350 just ain't gonna work in a levergun with tubular magazine.

For my own knowledge, why? Length? Set back? I'm not questioning you... just looking to better understand.


As far as 9mm, l'd like one but I'd be concerned about bullet pull/setback issues in a tube mag. I'd definitely consider a box mag though.


Which reminds me... need to email Ruger again to make the American Ranch available in 357 and 9mm.
 
Same as the 9mm. It's a straightwall and rimless, so it headspaces on the case mouth. Which means it has to be taper crimped. You really need a good roll crimp to keep from pushing bullets back into the case under recoil.
 
I was so involved with the Marlin lever guns that I totally forgot about the Model 60. The Model 60 may not be as popular as the 10/22 but it's still a great budget priced 22. How will Ruger market the Model 60 and the 10/22?

If Marlin's brand is left intact and Marlin has a website separate from Ruger, I figure all will look the same as before from a marketing point of view. Remington left Marlin's brand and website to stand on it's own, I'd be surprised if Ruger did that part differently.
 
I was so involved with the Marlin lever guns that I totally forgot about the Model 60. The Model 60 may not be as popular as the 10/22 but it's still a great budget priced 22. How will Ruger market the Model 60 and the 10/22?

The last figures I saw the marlin model 60 outsold the ruger 10/22 by a pretty good margin, both in total number sold and in number currently sold per year. Since they were introduced marlin has sold almost twice as many 60's as 10/22's.
 
The last figures I saw the marlin model 60 outsold the ruger 10/22 by a pretty good margin, both in total number sold and in number currently sold per year. Since they were introduced marlin has sold almost twice as many 60's as 10/22's.
That is very hard to believe given the huge after market for 10/22's and the nearly non-existent model 60 after market. I can build 10/22's and never touch a Ruger part the gun is so popular.

Data point of one. I got a 10/22 when I was 9. My brother got a model 60 when he was 10. 40 years later my 10/22 is still frequently to the range and is my NRL22 gun. I can't remember the last time my brother had that model 60 out of his gun cabinet. He never really liked it. Wanted a magazine fed gun.
 
That is very hard to believe given the huge after market for 10/22's and the nearly non-existent model 60 after market. I can build 10/22's and never touch a Ruger part the gun is so popular.

Data point of one. I got a 10/22 when I was 9. My brother got a model 60 when he was 10. 40 years later my 10/22 is still frequently to the range and is my NRL22 gun. I can't remember the last time my brother had that model 60 out of his gun cabinet. He never really liked it. Wanted a magazine fed gun.

There is an unbelievable aftermarket for Ford Mustangs but very little for Toyota Camrys, despite Camrys outselling Mustangs by 4 times. Gun enthusiasts are the exception among gun owners. The figure I remember seeing is that ruger had sold 7 million 10/22's to marlin's 12 million since 1964 and 1960, and that marlin was still narrowly outselling them today. That was from a few years ago. I don't know if that also included the mag fed 795 version of the marlin or not.
 
………… that has been the subject of many,Many, MANY …… internet fights :rofl:

Add a few more MANY's



That is very hard to believe given the huge after market for 10/22's and the nearly non-existent model 60 after market. I can build 10/22's and never touch a Ruger part the gun is so popular.

Data point of one. I got a 10/22 when I was 9. My brother got a model 60 when he was 10. 40 years later my 10/22 is still frequently to the range and is my NRL22 gun. I can't remember the last time my brother had that model 60 out of his gun cabinet. He never really liked it. Wanted a magazine fed gun.

It's because the model 60 wears out so quickly and not worth rebuilding as to why they sell so many :rofl:


In fairness, though, the 60 is a good gun in general. Its svelte compared to the chubby 10/22 and has been quite a bit cheaper consistently over the years. All those things can easily sway a parent to make it a kids 1st gun and probably sways the gun sales #s accordingly. Just my opinion.
 
I was so involved with the Marlin lever guns that I totally forgot about the Model 60. The Model 60 may not be as popular as the 10/22 but it's still a great budget priced 22. How will Ruger market the Model 60 and the 10/22?

I looked on gunbroker a few days ago at model 60s and they are selling for stupid high prices now with lots of bids on them. Ruger would be smart to keep making them. I have two of the 16" barreled carbine models # 75C. What nice little guns they are and they fit in the hands so well. They are slender like a Kentucky rifle. I have never shot one that wasn't accurate or reliable. And no magazines to lose either.
 
I’m not sure if anyone said this prior, but Ruger has already announced that their first round of Marlin rifles will be centerfire levers: 336; 1894; 1895. We should see some by this fall if all goes well….it won’t. I suspect we’ll see some next spring. Here’s the video where I got this information. I’d like to buy a JM stamped Marlin, but they are stupid high right now.

 
The 39A is going to be a tough nut to crack in this market. The market is unwilling to pay the high price required to make a faithful 39A the way Marlin did. No doubt they would sell some but the number of people willing to pay that high price would dry up long before Ruger recover the cost of figuring out how to make it and setting up production. Remington never could and not for lack of trying. How much was a 39A out of the Remington Custom Shop? IIRC $3200+ depending on options and that was built on nearly complete 39A's from before Remington bought Marlin.
 
Henry is stiff competition in that sliver of the market. Rimfire buyers are notoriously cheap and that pot metal Henry is easier on their pocketbook than the all steel Marlin (or Winchester 94/22 from previous generations). I hope they do it though because it truly is a far better made rifle.
 
It will upset the purist but I actually hope they don't tool up and build the 39a in its original form because then it will continue to be very expensive. I am hoping they put the ruger engineers to work to redesign it a little into something that aligns with 21st century manufacturing economics. Something in the $300-400 range to compete with henry.
 
Henry is stiff competition in that sliver of the market. Rimfire buyers are notoriously cheap and that pot metal Henry is easier on their pocketbook than the all steel Marlin (or Winchester 94/22 from previous generations). I hope they do it though because it truly is a far better made rifle.

Far better? Do you know of any Henry pot metal fatigue failures?
 
I found a Henry 30-30 new for around $875 NIB. That’s more than I want to pay for that. I actually want a stainless steel 30-30 with open sights to deer hunt in the rain with, walking. For my purposes, I’m hoping Ruger comes out with one in the $4-600 range.
 
The last figures I saw the marlin model 60 outsold the ruger 10/22 by a pretty good margin, both in total number sold and in number currently sold per year. Since they were introduced marlin has sold almost twice as many 60's as 10/22's.

The model 60 was introduced (as the model 60) in 1959. There were other identical models before it was named the model 60. The 10/22 was introduced in 1964 I think. The Model 60 is the best selling commercial firearm of all time but that's due to the fact that it was sold everywhere from sporting goods stores, hardware stores, department stores, drug stores just about every retailer sold firearms back in the day. I think the 10/22 has outsold it in recent years but they still sell a ton of 60s. It owns the tube fed market and Ruger would be wise to keep it in production. It is an iconic firearm.
 
I don’t have to see fatigue failures to know that milled, blued steel is far better than pot metal with a painted aluminum cover.
Explain this pot metal theory please . I see they are made of STEEL .
 
There is an unbelievable aftermarket for Ford Mustangs but very little for Toyota Camrys, despite Camrys outselling Mustangs by 4 times. Gun enthusiasts are the exception among gun owners.
Well said.

The Model 60 has a lot going for it over the 10/22.
Cheaper.
Thinner profile.
Tube magazine is more convenient for many and harder to lose. (Watch an average 10 year old try to load a 10/22 mag vs a Model 60 mag.)
Easier to clean.

If you want a 22 that is as accurate as you are from the hood of a pickup the 60 is a great choice.
 
Easier to clean, since when?

I have always liked tubular magazines, especially on a field rifle. So for me, that is purely personal choice. I think the biggest thing the 60 has going for it is that it costs half as much, or at least it used to. It was my first cartridge rifle and I wore it out. 30yrs ago I "upgraded" to a 10/22 and retired the Marlin. That Ruger is still going strong and there's now eight or nine more in the stable.
 
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