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Any guesses what Rugers new firearm will be?

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The fine print says retail price is $800-1200, so that pretty much rules out anything polymer. I'll guess it's an officer-sized SR1911.
 
I'm going to guess that this will be something totally new for Ruger. No building on the back of their existing line-up.
You're probably onto something. They've released several "variations" of existing products with little fanfare. This is getting some teeth.
 
PC9 rifle? Any semi auto center fire rifle that doesn't have a pistol grip?

Traditional stocks seem to have gone the way of the dodo bird.
 
I WANT it to be a lever gun, but Mossberg is now in that market along with Marlin and I wouldn't see them jumping in those waters. I would also like to see them offer an AK type gun, but they're competing with their own mini30 then. My guess, based on the price range Sergei Mosin gave, is another chambering in the mini line. Something that will stop people from getting online and asking, "can I hunt deer with my mini-??"
 
My guess is a higher powered single action revolver (Blackhawk) in 454C, 480 Ruger, and 44 mag.
 
With a $800-1200 value, it could be:

Semi-auto carbine in a pistol caliber.

Lever-action in either or both 357/44, (IMO, there are enough 22 and 30/30's out there), with a tube magazine and not the rotary. Something to qualify it for SASS.

Semi-auto pistol in 357/44.

SR1911 in a 9mm or 10mm version.

If that is $800-1200 in MSRP, then you're probably looking at $600-1100.

These are just my guesses, maybe more of what I'd like to see. :)
 
At the price they listed I'd guess a top of the line revolver, 357 or 44 carbine or lever action. I'd be happy with any of the above, but would be most interested in a revolver with a little more finesse than the tank known as the gp100.
 
See my post above. I seem to recall that the AK action is similar to the Garand.... this could work out very nicely :D

The Garand and AK actions are very different. Ruger already pretty much cloned the Garand when they did the Mini14 and Mini30.

The pricing on both are absolutely silly today. Were Ruger to offer an AK47 at a price where they would move, it might well cut deeply into sales of their other offerings.

My guess is that Remington will be the first to clone the AK47 under the H&R or Marlin brand.
 
If we are going with $800 - $1200 MSRP I say some sort of pistol. revolver or semi probably something "tactical"
 
I WANT it to be a lever gun, but Mossberg is now in that market along with Marlin and I wouldn't see them jumping in those waters. I would also like to see them offer an AK type gun, but they're competing with their own mini30 then. My guess, based on the price range Sergei Mosin gave, is another chambering in the mini line. Something that will stop people from getting online and asking, "can I hunt deer with my mini-??"

Henry Rifle makes more lever guns today than either Mossberg or Marlin.
 
With a brand new factory just started and coming off of record sales with spotty availability on certian parts of the lineup I assure you it won't be anything not based on a current offerings architecture


Basically a new caliber for something they already make. With a high likelyhood of a 300bo mini or AR
 
There are a lot of interesting ideas but Ruger is looking for a big seller with mass appeal. The PC9 rifle was a loser but pistol caliber carbines are pretty hot these days and Ruger has no real offering. An improved SUB2000 that was actually available for purchase might really sell.

I don't think the .44 Deerslayer Carbine is coming back. It already died once and I don't think it was because it was difficult to manufacture -- it's because it didn't sell -- particularly with ever-better alternatives.
 
With a brand new factory just started and coming off of record sales with spotty availability on certian parts of the lineup I assure you it won't be anything not based on a current offerings architecture

Basically a new caliber for something they already make. With a high likelyhood of a 300bo mini or AR

1.) Is Ruger's new factory actually operating? Given the amount of gov't-handouts they received on a used building, it wasn't a huge investment for them. I suspect it's largely a matter of long-term strategic planning. I wouldn't anticipate a huge production capacity increase for Ruger.

2.) Ruger is not coming off "record sales." Sales for Q2 of 2014 were down by 14.4%, income by 31% Ruger is singing the same song that S&W is singing right now. http://www.journalnow.com/business/...cle_f77e22b5-cc30-56fd-94db-5c8539a2c440.html

3.) It'll be something different for Ruger. Ruger is suffering from "model bloat" right now -- their catalog is stuffed with too many versions of basically the same model. The two most obvious -- lever action rifles and shotguns would really test Ruger as both markets have stiff competition. I'm sorta surprised they have not tried to buy Henry Rifle along with its proven market share. Then again maybe they have and Henry's not for sale.
 
The date of birth field was such that you had to be 21 instead of 18. Makes me think it's a pistol rather than long arm. At least in ca you can buy rifle or shotgun at 18 but pistols at 21. Excellent marketing idea by ruger by the way.
 
Are they restricting the markets contest winners can be in? If not, that implies something 50-state legal,since it would be lousy PR to be unable to deliver a gun to your winner. So I would bet against it being a semi-auto pistol, sub2k ripoff, etc..

Ruger has already failed at the lever gun game, haven't they? And not too long ago. Ruger 96 went out of production maybe 6 years ago.

I bet it's a shotgun. They really don't have anything for that market today and it is a big gap in their lineup.

What they should make is a polymer receiver, drop-safe, maybe stiker fired and no-manual-safety, pump shotgun. Put a picatinny rail on the front of the foreend to mount a standard pistol weapon light or laser. Include a couple of barrels (cylinder bore 18.1", and swappable choke 28", plus offer rifled slug barrels and the like ). Maybe use box magazines with a 2rd mag that fits flush in the receiver, and 10...maybe even 20rd, mags available. But I don't expect that.

What I expect is a semi-auto shotgun built along "Ruger American" lines.
 
Are they restricting the markets contest winners can be in? If not, that implies something 50-state legal,since it would be lousy PR to be unable to deliver a gun to your winner. So I would bet against it being a semi-auto pistol, sub2k ripoff, etc..

Ruger has already failed at the lever gun game, haven't they? And not too long ago. Ruger 96 went out of production maybe 6 years ago.

I bet it's a shotgun. They really don't have anything for that market today and it is a big gap in their lineup.

What they should make is a polymer receiver, drop-safe, maybe stiker fired and no-manual-safety, pump shotgun. Put a picatinny rail on the front of the foreend to mount a standard pistol weapon light or laser. Include a couple of barrels (cylinder bore 18.1", and swappable choke 28", plus offer rifled slug barrels and the like ). Maybe use box magazines with a 2rd mag that fits flush in the receiver, and 10...maybe even 20rd, mags available. But I don't expect that.

What I expect is a semi-auto shotgun built along "Ruger American" lines.

I think when most here are speaking of a "lever gun" it's in the Henry/Winchester old west tradition and not the Ruger 96 tradition.

Shotguns are a huge gap in Ruger's lineup. I also think they would get shredded by Remington, Mossberg/Maverick, Benelli/Stoeger and the rest if they tried to enter the market.
 
I think when most here are speaking of a "lever gun" it's in the Henry/Winchester old west tradition and not the Ruger 96 tradition.

In that case you are selling to a few cosplay types (dress up cowboy action), a few people who watched tv in the 1950s (a dying market), and a few people who don't mind the lever if it gives compelling performance (e.g. I own a lever action rifle, my .454 casull 1892). Ruger would be fools to start a general PR blitz for any of those groups. The first two groups are tiny and the third group is full of opinionated people who disagree about what "compelling" means (e.g. I would buy an 1892 or mini-92 - a smaller lighter clone of the 1892 the way a mini-14 is a m14 clone - in .327 Federal as soon as I saw it in a dealer rack...in my opinion that would be great...plenty of people here would think it was lame but go nuts over a reproduction Savage 99 in .308).

Shotguns are a huge gap in Ruger's lineup. I also think they would get shredded by Remington, Mossberg/Maverick, Benelli/Stoeger and the rest if they tried to enter the market.

About the only low hanging fruit in a market they won't get shredded by existing players in is the Tavor to RFB space. Bullpup makers are protected by law from overseas manufacurers giving Ruger an edge against Brazil they don't have with lever guns. The existing bullpup makers are all fairly off-brand by traditional US standards. Ruger needs to update the mini-14 niche anyway and they probably think their ARs are going to get swamped by cheap rifles from 190+ little manufaurers all desperate to stay in business.

I don't buy it though. I think they'll try a shotgun again. I don't rule out them being eaten alive by the existing players either.
 
In that case you are selling to a few cosplay types (dress up cowboy action), a few people who watched tv in the 1950s (a dying market), and a few people who don't mind the lever if it gives compelling performance (e.g. I own a lever action rifle, my .454 casull 1892). Ruger would be fools to start a general PR blitz for any of those groups. The first two groups are tiny and the third group is full of opinionated people who disagree about what "compelling" means (e.g. I would buy an 1892 or mini-92 - a smaller lighter clone of the 1892 the way a mini-14 is a m14 clone - in .327 Federal as soon as I saw it in a dealer rack...in my opinion that would be great...plenty of people here would think it was lame but go nuts over a reproduction Savage 99 in .308).

In no way is the market for "old west carbines" small -- it's certainly not as limited as you suggest. Ruger already does a good business selling single action revolvers. A natural mate is an old west carbine The big question would be not if there is a sizable market (there is) but could Ruger actually compete against Henry Rifle, Marlin, Mossberg, Uberti (Beretta), etc?

About the only low hanging fruit in a market they won't get shredded by existing players in is the Tavor to RFB space. Bullpup makers are protected by law from overseas manufacurers giving Ruger an edge against Brazil they don't have with lever guns. The existing bullpup makers are all fairly off-brand by traditional US standards. Ruger needs to update the mini-14 niche anyway and they probably think their ARs are going to get swamped by cheap rifles from 190+ little manufaurers all desperate to stay in business.

I don't buy it though. I think they'll try a shotgun again. I don't rule out them being eaten alive by the existing players either.

That's very insightful -- the bullpup market is waiting to be taken by a great $599 to $799 bullpup. The Tavor seems like a decent enough rifle but it's laughingly overpriced. However I don't see Ruger doing this, and if they did I suspect they would foul it up. I would be looking for Remington/DPMS, Daniel Defense, or someone like that to go for it. If they were smart, Glock would take that market.

The Red Label shotgun is back in production and I could see them reintroducing the Gold Label but neither would be big news or a big seller. If Ruger tried to get into other shotgun markets without a significant technological edge, I would suggest it's an example of Ruger beginning to struggle.
 
1.) Is Ruger's new factory actually operating? Given the amount of gov't-handouts they received on a used building, it wasn't a huge investment for them. I suspect it's largely a matter of long-term strategic planning. I wouldn't anticipate a huge production capacity increase for Ruger.



2.) Ruger is not coming off "record sales." Sales for Q2 of 2014 were down by 14.4%, income by 31% Ruger is singing the same song that S&W is singing right now. http://www.journalnow.com/business/...cle_f77e22b5-cc30-56fd-94db-5c8539a2c440.html



3.) It'll be something different for Ruger. Ruger is suffering from "model bloat" right now -- their catalog is stuffed with too many versions of basically the same model. The two most obvious -- lever action rifles and shotguns would really test Ruger as both markets have stiff competition. I'm sorta surprised they have not tried to buy Henry Rifle along with its proven market share. Then again maybe they have and Henry's not for sale.


It won't be anything different as ruger has had too many irons in the fire the past few years to have done a completely new platform design.

And thank you for defining the term "coming down off record sales" so thoroughly. I fail to see where what you just said is any different than what I did besides needing it to get the last word in.
 
Maybe camp carbine. Lot of requests for that.

From your mouth to G-ds ears.

I would buy a .45 camp carbine as a companion piece to my 1911 in a second flat.
Here in CT with our stupid ban it would be the only semi-auto PCC we can buy (so long as they don't tacticool it up).
 
SR1911 in a 9mm or 10mm version
That was my first thought. The sr1911 was a pleasant surprise and if offered in 9mm I'd be off to the gun store.
Though the idea of Ruger entering a semi-auto shotgun into the market also makes sense.

I would like to see Ruger make an AR that doesn't break 2 grand. I would think that if they made an AR in the 800 to 1200 price range they could do well with it.

Other than a well priced AR I'm a little worn out over all the tacticool offerings in the market.
 
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