Levi Strauss Sticking with Gun Control Push Whether Customers Agree or Not

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hps1

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Levi Strauss Sticking with Gun Control Push Whether Customers Agree or Not
Stephen Shaver/UPI
AWR Hawkins18 Jul 20193,829
2:13
Levi Strauss joined hands with the gun control lobby in the Fall of 2018 and is sticking to their guns whether customers agree or not.

On September 4, 2018, Breitbart News reported that Levi Strauss was launching a million dollar gun control campaign. This also entailed teaming up with Michael Bloomberg-funded gun control Everytown for Gun Safety, going so far as to provide jeans for actors who appeared in Everytown PSAs.

The Free Enterprise Project’s David Almasi approached Levi’s executives with polling data which showed that many customers tended to shop elsewhere following the company’s adoption of gun control. Yet the executives were unmoved. The Free Enterprise Project reported that “leaders of the clothing manufacturer stood their ground, telling shareholders they would continue to risk profit and the company’s future by pursuing what they refer to as a ‘values-driven’ business model.”

Almasi spoke to Breitbart News’ about Levi Strauss’ gun control position, saying:

Levi’s is all-in with the social justice warriors. In addition to anti-gun activism, they are also lending corporate support for environmental causes and various matters associated with leftism. Levi’s will continue its anti-gun activism and support for anti-gun causes even after the Free Enterprise Project gave them polling data showing it hurts their reputation and can drive customers elsewhere. Taking on this unnecessary risk is an affront to investors of any political alignment. Levi’s owes it to its investors, employees and business partners to remain politically neutral to protect the brand.

Almasi noted that Levi’s is “putting politics ahead of pants.”

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AWR Hawkins is an award-winning Second Amendment columnist for Breitbart News and the writer/curator of Down Range with AWR Hawkins, a weekly newsletter focused on all things Second Amendment, also for Breitbart News. He is the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at [email protected]. Sign up to get Down Range at breitbart.com/downrange.

https://www.breitbart.com/politics/...-control-push-whether-customers-agree-or-not/

Regards,
hps
 
Odd choice for a jean company.
That said, isn't this the same forum that thinks that pro-gun companies should stick to their guns despite the occasional customer petitions and boycotts?
Just vote with your wallet. I don't wear Levis anyway.
 
Odd choice for a jean company.
That said, isn't this the same forum that thinks that pro-gun companies should stick to their guns despite the occasional customer petitions and boycotts?
Just vote with your wallet. I don't wear Levis anyway.
A person needs to put their morals before money. As a nation we need to stand up for our beliefs no matter how misguided.
This gives people a clear view of who you are.
That being said, I don't know anyone who wears Levi's. The last time I tried on a pair was about 10 years ago.
 
If a company thinks they can be dicktaiters in a country of free people do not buy from them for any reasons.
A company makes a product we buy that product if it works.We do not should not buy from any company that wants to control our lives.
Does 1776 mean nothing.
 
Clarifying before someone throws it on me: I didn't say I agree with their decision. Just that I disagree with the way some people voice their opposition.
Obviously, petitions don't change beliefs, raised voices never changed anyone's mind, but lightened wallets can put a different view on things.
So the management can either decide whether they want to put their side of morals before their money, or want more customers.
Until then, we can (politely) let them know, write it off as respecting their right to say whatever they want, and then quietly raise their competitors' market share.

After all, they're not gaining any customers doing this. It's a rare customer that will buy jeans from someone because they oppose something the oldest jeans-wearing demographic is opionless on at worst. So they're only losing twice in the deal.
 
The only people I know who actually wear Levis (and Nike tracksuits for that matter) are expat Ukranian wanna-be gangsters who ship them back home. One of them told me that gifting a pair of Levis to a young woman there is a sure way to get her affection for a night.

Perhaps this is their core demographic and they think their stance appeals to it? Which is funny, because Im pretty sure my Ukranian wiseguy chaps are all packing illegally......o_O
 
Levi's have always been my favorite jeans. TBH, though, I rarely wear jeans any more and I won't buy any new ones. On the very rare occasion that I need new jeans, I'll go to Goodwill.
 
Obviously I don't agree with their stance on gun control but I'm not going to change anything by boycotting them.

I don't think I don't think I bought a pair of Levi's since 1992? So I can say I'm boycotting but it's meaningless.
 
I can buy more than one pair of jeans that cost less and fit me better for the price of a pair of those. So I have not purchased any of them ever. I will ruin a pair long before one would "wear" out a normal pair. My clothing allowance at work expects me to replace 4 pairs a month. No sense buying for the name on the outside where I work.
 
I like Levi’s, they fit me well and I like the styling and price. I’m not going to spend $100-200 for a pair of “fashion” jeans.

Sad that some companies feel they have to get political, but that’s today’s world. I wonder sometimes, and not just with Levi’s, if it’s a true moral stance, or their P.R. people are just telling them it’s a good position to take with their core customer base.
 
Levi's can do whatever their board thinks is the best choice for them. Half the people will agree and half won't. Wouldn't it be better if they found things to support that all both sides agree on?
 
Stop wearing Levis after college when they moved most operations off-shore. Now, if I need to buy a pair, it's from Sam's or Costco for 1/5 the price of Levis.

Some social justice stance - making their products using basically slave wage third world folks.
 
It's in their jeans :rofl:

Oh, BTW for pocket carriers, I switched to these, two extra pockets under the normal slash pockets and these are zippered, I wear mine with the zipper down (the pocket zippers that is :what:). Very rugged and look like normal Dockers-style pants, they are not BDU style. Pockets are easily large enough for a small pistol. Note that since the hidden pockets are UNDER the slash pockets, keys, etc will help avoid printing.

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