The One Shot case lube works well for me with .223 BUT you must follow the instructions carefully. The most important thing is to let it dry for a couple of minutes before sizing. If you don't, you have a good chance of getting a stuck case with the edge of the rim torn off the shell holder. The solvent needs to evaporate off, otherwise it won't allow the lube to coat the brass.
Other lubes that work are just about anything. I've tried Vaseline, Bag Balm, STP oil treatment, motor oil, Pam cooking spray, vegetable oil, Dillon case lube (lanolin mixed with Isopropyl Alcohol), Mink Oil, Lee water soluble case lube in the toothpaste tube. They all work provided you completely coat the length of the case and don't assume a big blob will work its way down the case as it goes up the die.
The Hornady stuff is convenient because you don't need the extra step of cleaning it off and you can lube a couple hundred cases quickly. The Dillon and STP work the best for me with .308 cases but you have to wipe the cases down with a mineral spirit dampened rag after sizing.