General 223 brass I have heard, and read how Winchester is so much better than Remington brass, yet I have never seen any difference between the two in quality nor longevity. Between the two I would buy either without any concern, or buy some of both to see if you can find any difference enough to prefer one over the other.
Federal makes dang good brass, I like everything about it except the primer pockets will not hold up around 3-5 firings and that's it. You may get more firings if you load light, it's a shame because I really like Federal brass.
Lapua if you have a rifle that is capable of the accuracy Lapua will provide over the others due to consistency. Lapua seems to last longer as well, and not having to turn necks is worth the extra cost.
I have settled on once fire military brass for most of my shooting in 223, it's cheap enough, and as good maybe a bit better than remington/winchester. It's the best bang for the buck on my use. I always suggest anyone new to loading 223 purchase some new brass that has no primer crimp to work with to get a standard on working with the cartridge. Keep a few new brass unfired, when/if you decide to purchase some once fired brass that's had the primers crimped you will have something to compare to as well when removing the crimps.