Best guns to sell online

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cookekdjr

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Hi folks. I'm seriously considering getting my FFL and selling guns online. I'd like to specialize in guns that are mainstream enough to always sell, but "high-end" enough to make a profit.
I was considering glocks, Sigs, and Kimber 1911's, but I'm really not sure. What do you recommend?
Thanks,

David
 
I am not an FFL dealer, but just from a marketing perspective, be sure there's enough of a margin in it for you so that you can provide a big enough discount to overcome the buyer's need to pay postage and his FFL transfer fee.

In other words, don't expect to sell a lot of .22 rifles at $100 each when the net price to the buyer is $145 and he can buy them all day long at pawnshops for $75. (I think you've already figured that out.)

As to Glocks, Sigs, and Kimbers, those are probably good choices--premium, high-quality weapons with solid reputations. The benefit to specializing in a limited range of brands is that you can offer real expertise in those lines, but to get a high sales volume, that pretty much requires you to get some broad exposure so people who are looking for a Glock, Sig, or Kimber will want to come to you. Ask yourself, "How could I get every person in America who wants a Glock, Sig, or Kimber to contact me?"

Because you're pretty much saying that anyone who wants to buy a gun that isn't a Glock, Sig, or Kimber *won't* be a client. (For example, I've never considered owning one of those brands, so I wouldn't be a potential customer.)

(This leads to the question: "How do I get people who've never considered one of those brands to buy one, and buy it from me?" A very difficult question, indeed.)

The complications that you might face from the manufacturers is whether they have minimum-purchase requirements or some other arrangements. Premium sellers of products (from handguns to perfume to cruises) won't always support a low-cost seller. You might need to have a significant investment in inventory, which brings with it storage, insurance requirements, and all that.

I'm not trying to rain on your parade--I wish you the very best of luck--but be sure you do your homework carefully before investing a lot of time and money.
 
Why guns? Of all the things to sell online, they have to be one of the most regulated and difficult things to sell. Plus, you will be competing against the guys you have to buy from. The Glocks, Sigs, etc. don't sell directly to just any FFL who wants to order onesy-twoseys. The sell to large distributors/sellers like Davisons.

And you being a FFL doesn't change the fact that I, not living in the same state as you, still have to pay another FFL to do a transfer. If I'm going to pay a FFL to do a transfer, why don't I just have him order it (from the same distributor, at the same price) and avoid your mark-up?
 
Those are good issues brought up.

I think that you could make your FFL worthwhile by doing transfer work at a reasonable rate. There are so many FFL's around here that want to charge $50 or 20% of cost to transfer a gun in. The reason why they charge so much is because they want you to buy the gun from them. But it doesn't work that way because I don't buy the gun from them and I won't buy anything else from them either.
 
the only way that selling guns online makes sense is if you are specializing in hard to get, rare, or other sort of collectors pieces. if you are selling mass produced, everyday guns, you'll have a hard time.

eg... i was seeing remington 700 vls' on the internet for $565 + shipping and x-fer fees. so, $10 to ship, and $10 to x-fer and we're at $585. now, i have to wait on you to ship it, and hope that when it gets to my ffl it is as advertised. -or- i can buy from my gun dealer, walk out w/ it the same day, and see in my hands for myself what i am getting for $585... you'll have a tough time competing if you are selling 'everyday' guns... i'd think you would need to carve out a niche selling double rifles, or 2-piper shotguns, or custom/semi-custom 1911's, etc.
 
Hi folks. Thanks for your advice. I am carefully considering it.
Why guns? I like them. If the numbers and logistics don't make sense-
well, I won't do it.
Thanks,

David
 
I've done quite a bit of Gunbrokering and Auction Arming, and I think I've learned a few things. The two best ways to make money with internet firearms are to: 1) buy locally and sell on the internet, or 2) buy online, and sell locally. Of course this depends on where you live. If you set up a free standing ffl, let's say a pawn shop, you've got access to the random firearms that folks want to get rid of pretty quick, and we all know that pawn shops and gun stores will give you about half of what the gun is worth. So, you buy the guns at 50% of blue book and sell them online at 75% of blue book.

The reverse also works. By guns online from the auctions; just keep a lookout for those that are going for way below their book value, then sell them locally at your shop or through local classifieds with a markup over what you paid. You'll be reaching the folks that would never purchase a gun directly off the internet, and offering them a lower price than your competing pawn shops and gun stores.

I think there's a few keys to your success, though. First is to go primarily with used guns. You cannot compete with the major distributors online with new gun prices. Second, KNOW WHAT GUNS WILL SELL FOR. Don't go by the Blue Book alone. Just familiarize yourself with the most popular stuff and know the market. Like, I know that pretty much any Glock is going to bring at least $400 online or in person. So, any one you could pick up for less than $325 is a buy. Any real M1 carbine in good shape will bring at least $575. Find one for less than $425-450, buy it. It also helps to kinda specialize in certain genres or brands, like you said. Right now, old model Ruger single actions are hot. Any one in .45LC, .44mag, or a convertible that you can get for less than $350 is a great buy for reselling. Basically you have to take the advantages of your two markets, local and the internet. Locally, folks are used to paying too much for guns from their pawn shops and gun stores. Exploit that with lower costs. With the online sells, you're reaching anybody in the country who's smart enough to search the net for their deals. The buyers will be more likely to know what their looking for. Put your hot brands and models there.

Oh, and one more thing, stay away from the $150 and below POS guns. They just make you look cheap and desperate. Besides, the MOST you can possibly make on a $100 gun is $100.
 
H&K P7s are always hot sellers, people just can't get enough. Especially if you can find trade-ins from PDs.
 
Will you be able to satisfy the BATFE and your local government to run this business? You need to know if you qualify for the FFL before you figure out what to sell.
You need to contact distributors to see who you can work with and their prices to you. Remember it has to be profitable and guns have a low profit margin. Don't forget to add in shipping and taxes.
Are you going to set aside enough capital to keep stock on hand or will you be at the mercy of the distributors?
I hope you have looked at all the business questions first.
 
I'm in the inquiry stage. Have the FFL paperwork from ATF, now figuring out the "how to's" and "what if's". You might call it a feasibilty study.
-David
 
Contact all the distributors you can get ahold of and do a cost analysis.
Be advised, most distributors will not give you the time of day until they have your FFL on file.
 
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