I think KE was picked because it was easier to sell new cartridges of a greater velocity because KE increased by the square the velocity, which makes a small velocity increase appear to be a huge improvement over a slower bullet of the same diameter. Momentum (ME) is conserved in a collision, KE is not, and Momentum being mass times velocity, it is a lot harder to increase momentum by a significant amount, without the shooter getting beat to heck.
Advertising in print magazines, has been worked, massaged, and evolved , since the American Civil War. The shooting community is not merely been shaped, but has been molded by the pseudo science put out by Industry marketing departments who sponsor the articles we read. The idea that KE is a lethality measure, that you can calculate "stopping power", is one of the things that the shooting community has been taught to believe.
KE (and ME) are easy to calculate, therefore, easy to sell as a lethality measure. KE is more of a marketing number and gunwriters use the thing all the time to hype cartridges. All the cartridges we use are more or less bounded by the weight of the firearm, lets say a rifle. Ever carried a 12 lb or 15 lb rifle 1000 yards to the Viale pitts at Camp Perry? The case strap ate up my shoulder. My target rifles have lots of lead weight in them, to cut the recoil, and I cannot imagine carrying them all day. The heaviest service rifles were around 8 to 9 pounds. I know Roy Dunlap claimed he almost died carrying a M1917 in basic. Also, the recoil momentum of 12 to 14 foot pounds used to be the estimated recoil limit for a Soldier. Now, with women in the service, the 223 cartridge is the max, with about 2 or 3 pounds
http://www.chuckhawks.com/recoil_table.htm. I wonder what Sargent York would have said. Now, I have fired some 40 foot pound 45/70 loads and have fired two 458 Win Mag loads, which are around 62 foot pound, and I don't want any of the 62 foot pound recoil in a 9 pound rifle. It hurt! Shoot enough forty foot pound recoiling cartridges, and you will feel "
like a duck stunned on the head". I have no idea what will happen to a person who shoots 50 plus full power 458 Win Magnum loads. Might develop brain wasting disease.
Firearms corporations have a very difficult time selling a new round based on an increase in momentum. Momentum is conserved in inelastic collisions, momentum is also mass time velocity. It is hard to increase momentum significantly in a hand held weapon without knocking the shooter around like a rag dog. But, if you sell KE as a quality and lethality measure, there is a lot more room for playing around before the shooter develops concussion from the recoil.
Gun writers are guys who get $400 for an article, they go out into the garage, or the hardware store, buy what is cheap and available, and what I have read for decades, is that deer (or humans), are
"like" wet newspaper, clay, wood, wood dowels, phone books, duxseal, jugs full of water, soap bars, etc, etc. In print gunwriters have never really run calibrated tests. Their calibration point is that they claim they shot an animal, and the bullet performed similar to bullets shot in whatever medium they found in their garage, or on the shelf of a hardware store. This is pseudo science. I remembered, they used to compare divots in steel plates, the greater the divot, the more lethal the round. So you see, people, animals, are like steel plates. If you read enough in print articles, especially from the 50's and 60's, about “killing power”, you can tell they are physically incoherent and contradict each other.
Weatherby was a huge proponent of kinetic energy, as his cartridges burnt a lot of powder to produce high velocities. Here, you are introduced to the term "Wallop". With a Weatherby rifle, you did not need to place your bullet, as the "wallop" would do the rest. Ads show such amazing intellectual rigor, the in print articles were no less rigorous.
Martin Fackler
https://en.wikipedia.org/wiki/Martin_Fackler and other lethality testers came to the conclusion that KE was not a measure of lethality. You can read Fackler's papers, he nicely dismisses the knock down theories of in print gunwriters, saying in one article, they are nothing but advertising. A simplified Fackler statement would be, if it lives and breathes, if you make it bleed enough, it will stop breathing. Oxygen deprivation is a 100% kill mechanism, starve the brain of blood, and the animal stops functioning. It is just that simple. Kill the brain, kill the creature. Fackler's papers are very positive about big through holes. But casting ballistic gelatin is work, and measuring the volume of the hole, and the depth of the hole, is also work. So, what we will continue to read in the popular press, is KE. Easy to calculate on a keyboard and requires no real effort to produce. Anyone remember the tables where a certain amount of KE was required to kill certain animals? Anyone remember the rules of thumb that a certain amount of KE was required to kill a deer, but more KE was required for a Moose? That was psuedo science.
I have never ever seen industry data on penetration in ballistic gelatin blocks, at distance. Currently the most accepted test media is ballistic gelatin. Where are the penetration in ballistic gelatin, and where are the wound channel measurements, and where are the tests at various distances? I would like to see wound channel and penetration at 200 yards, 300 yards, 400 yards, 500 yards, 600 yards, 700 yards, 800 yards, 1000 yards. There are many posters claiming long distance shots, I would like to see bullets tested for penetration and expansion at all those distances. Where is it?
Something else, where is the research into lethality that Industry funded? I don't think Industry funds lethality research, and they don't need to. All they have to do is commission some in print gunwriter to write an article, (about $400) give the guy some psuedo science talking points, the guy goes nut case in print, and they make profits. What I have noticed, was that the real lethality research was funded by the Navy. Martin Fackler was a Navy Doctor.
Knock down power, read enough accounts of Soldiers in combat, guys who had to be told, they were missing their feet. Knock down power is one of those created for advertising terms. Knock down power from small arms is the person's or animal's reaction to pain if the central nervous system is not turned off. You know, Hornets have incredible knock down power: get bit by one. You will jump and kick like a jackass. You will run as fast as you can, and flap your arms like a bird, trying to get away. You might roll around on the ground. Did anyone measure the KE of a Hornet sting?