A couple of years ago, a Sportsman's Warehouse opened about 70 miles from where I live. It has been GREAT for the firearms consumer, interested in new guns. I have a friend/neighbor that is a FFL. He has always been fair with me. His response to Sportsman's was to say, while chuckling, it hasn't hurt me a bit. Now, some of the gun shop regulars are calling me. He supposed, they suddenly realized the prices, normally paid, were a little steep. I KNOW he was being KIND to several of the gun shops, and their prices. Ain't capitalism GREAT! I notice the previous BIG BOYS, have started to advertise, and run specials, that I never saw until SPORTSMAN'S! The days are gone when a shop shows someone, in the know, a firearm, and sells them, because it is $20 off of MSRP. THAT'S A GOOD THING!