I believe the reticle should be on the 2nd focal plane with that optic. If so, it is possible they have a simple range estimation feature built into their reticle such as the Leupold Vari-X III on my 7mm. Leupold placed the numbers 2 to 6 along the power adjustment ring with the '2' at the 4.5x and the '6' at the 14x magnification. The reticle is designed such as yours where the distance from the tip of the bottom post to the intersection of the crosshair is 16" at 200 yards on 4.5x. Because the reticle is on the 2nd focal plane, its dimensions change with magnification. This was intentionally designed to help estimating range. A deer is typically said to be about 16 inches from backbone to brisket. So by simply adjusting the zoom level on my Leupold until his chest is bracketed in the crosshair, I can get a rough range estimation by checking the indicated number next to the zoom level. Personally, I know if I am up above the 8x or so where the '4' for "400 yards" is, my abilities are going to be stretched and I should pass.
You should make some targets that are 16 inches tall, and find yourself a range that allows you to walk them out 500 yards or so. Experiment with the magnification range and see if a similar system is built into yours. I am guessing it is.