Yeah, because it's OLD. The 870 has been around FOREVER now. People buy them because they are "better", but they are only "better" because of the status quo that "this is what has been used for generations, so of COURSE it is the best!" It's not particularly superior to pretty much every other pump shotgun sold today, but they've worked their arses off gaining a reputation for it. But then again, I didn't see the military order thousands of Remington 590s.