Nikon to stop selling scopes?

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Axis II

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I saw on Rimfire Central where Nikon announced they will not be selling scopes starting in 2020. I cant see this being a good business decision because how much money can they make just on cameras alone? I tried finding it on the web but dont see anything about it. Anyone else hear this?
 
Well this sucks cause I was going to purchase a Nikon EFR 3-9 for my squirrel rifle. :(
 
Nikon offered fairly decent scopes in their price range, still do actually, but with all the competition for the middle price point, they have fallen behind. My FFL buddy was informed about this by a distributor yesterday.

Ill probably see if there are any good sales in the near future and snag up a few of the higher end ones if there are.
 
They have a lot better name in cameras than they do in rifle scopes, price they command per piece of glass in the two different markets reflects that.
Exactly. From a marketing standpoint, Nikon needs to focus its brand name on cameras.

This doesn't mean that Nikon will stop making rifle scopes. It means that Nikon will stop marketing them under its own name.
 
Nikon offered fairly decent scopes in their price range, still do actually, but with all the competition for the middle price point, they have fallen behind.

I agree, didn’t intend to sound like I was bashing them, I actually have one of their pistol scopes and like it.
 
I remember the days when you had 4 major scope companies to choose from not including the German imports. Leupold, Weaver, Burris, Bausch and Lomb / Bushnell. Definitely simpler times!!
 
I remember the days when you had 4 major scope companies to choose from not including the German imports. Leupold, Weaver, Burris, Bausch and Lomb / Bushnell. Definitely simpler times!!
I'm a Weaver guy myself, have one of their newer models and the sight picture is so clear.
 
Their decision doesn't bother me. I never climbed on their band wagon. I own one and am not really thrilled with it and wish I had purchased a Leupold instead.
 
To your question. The Perfect Union had a post by a member about the subject. it was dated April 25 2010.
He started by saying, some one told him/he heard...………………….. Strange to say the least.
 
When you look into Nikon’s political leanings and contributions, it’s not surprising. They do make far more in their camera business than they don”sporting optics,” and have worked to keep these separated over the years to appease their left-leaning customer base which favors viewing nature only, rather than conserving nature.

I had hoped their launch of the Black series and the rebuild of the Prostaff line in the last few years were a sign of a tide shift to FINALLY support shooting sports, but apparently not.

This is an interesting twist after they effectively gutted their DSLR line this summer. I’ve converted to Canon for my last two bodies, but I’m interested to see what happens for their business in coming years. They appear to be cutting losses and laying long bets, so we’ll see if it pays off for them in the long run.

It’s no secret, I harbor disdain for their riflescopes, largely due to their poor internal adjustment ranges, lacking features, poor color truth, and terrible lensing at high magnification. Their political leanings have always also left a bad taste in my mouth. So for me, I’ll spend no sorrow for this business unit closure.
 
So I’m looking at the Nikon EFR for a squirrel rifle but concerned something happens to it and I can’t get it fixed if the go under.

What would you guys do?
 
While I’m not a fan of Nikon scopes as stated, the 3-9x40 EFR is the one current Nikon scope I like. The only thing about it I don’t care for is the objective size. I’d prefer it to be 32MM but that wouldn’t be a deal breaker for me. I’d get one if I were in your shoes because:
A) If you buy one new soon and it’s defective Nikon should be able to still remedy the situation.
B) If you buy one the odds of it becoming defective down the road are pretty small since it will be subject to minimal recoil.
 
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So I’m looking at the Nikon EFR for a squirrel rifle but concerned something happens to it and I can’t get it fixed if the go under.

What would you guys do?
buy the thing, It won't die anytime soon, if it isn't DOA (like cdb said) If and when it dies, toss it and buy another one. I guarantee you'll have gotten your money out of it at that point.
 
Colt stops selling ARs to the civilian market.
Smith & Wesson is being spun off from its parent corporation.
Nikon to stop making rifle scopes.
Supreme Court clears way allowing a suit to be brought against Remington for Sandy Hook shootings.
All within days of each other.
 
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