On the other hand, an ordinary old dual-X (double thickness) crosshair works just as well.
First, determine the span between the horizontal wire and the beginning of the thicker part of the crosshair -- on most scopes, it's around 4 minutes of angle (depending on magnification, if you use a variable.) That means from the top of the thick post to the horizontal wire represents 4" at 100 yards, 8" at 200 yards, 12" at 300 yards, and so on.
Then zero your rifle. Check where it hits at 200 yards, 300 yards, and so on.
Finally, know your quarry. A whitetail deer in most places is about 15" from back to belly. So if he fits between the horizontal crosshair and the top of the thick portion, he's around 400 yards away or so.