I'm passing up this year's. Waited too long to reserve a room, elevated prices due to Super Bowl, etc. Will attend Florida and when it goes back to LV (I'll be more on the ball next time).
Get invited, get a C&R (though that would be too late for this show), get a business tax number (preferablely related to outdoors/firearms/etc. though I'm sure you can bluff your way in with one that isn't related to the industry), LE and military avenues.