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What the heck happened to Ruger's stock price?

Discussion in 'General Gun Discussions' started by Buck13, Aug 1, 2019.

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  1. Buck13

    Buck13 Member

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    Yikes. The stock price for Ruger (ticker RGR) opened the day down about $5 and dropped another $5 so far, after being pretty stable around $55-57 lately. Earnings report was barely 1/3 of expected and sales are off about 25%; I guess that was announced after the close of trading yesterday?

    Maybe I should buy a few more shares while the price is down! Panic buying of their products oughta set in again in about a year as the election approaches...no thanks to me, since I'm more in the "used MkII" market. There's at least a couple more of those that I'd like to buy and hoard.
     
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  2. OARNGESI

    OARNGESI Member

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    All gun companies are declining until something levels they’ll probably drop more
     
  3. bob97

    bob97 Member

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    Yeah Q2 reports are in. It happens.
     
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  4. Safety First

    Safety First Member

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    Not ' usually' a good idea to buy stock on the way down especially if it is on high volume.
     
  5. Keith G

    Keith G Member

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    Yep. Wait until it bottoms out. I learned that the hard way with GE.
     
  6. Jeb Stuart

    Jeb Stuart Member

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    Interesting, very interesting. The Bottom line is they ain't selling a lot of guns. I wonder if moving toward Budget guns is hurting them. I always thought it was a bad idea in the first place. Not to mention so many quality control issues. That said, I would not buy even at a low price. Ruger seemed to want to change their game plan, well Ruger, how is that working out for ya?
     
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  7. Bfh_auto

    Bfh_auto Member

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    My Grandpa was an dealer. He only dealt in African hunting rifles and high-end shotguns.
    His idea was the rich always have money to buy expensive guns.
     
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  8. alfsauve

    alfsauve Member

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    The whole market is tanking today. Q2 reports and while the Fed lower rates they didn't lower it as much as "investors" wanted.
     
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  9. SharpDog

    SharpDog Member

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    Well, it will either go up tremendously in a little over 1 year or a little over 5 years ...
     
  10. LiveLife

    LiveLife Member

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    One of my hobbies of 25+ years has been Technical Swing Trading and here's 5 year chart for Ruger (RGR):

    [​IMG]

    Like many other stocks, today's large drop will likely be followed by quick rebound or gradual recovery as share price tested recent lows. Looking much better than S&W (AOBC) and Federal/Alliant/Vista Outdoor (VSTO) charts.

    [​IMG]

    [​IMG]
     

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    NIGHTLORD40K, Keith G and SharpDog like this.
  11. Buck13

    Buck13 Member

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    I'm not much of a believer in technical analysis, but I agree that it's likely to start creeping back up very soon after the shock of bad news.

    My basis for RGR is about $47.5, so if it goes any lower it might be worth it. Maybe I'll put in an order for $44. Or wait and see for Q3...
     
  12. Buck13

    Buck13 Member

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    Wow. VSTO really is a sick puppy!

    Never really looked at other firearm-related stocks. I really just own a little RGR because I like their products. I'm otherwise mainly a boring mutual fund investor.
     
  13. mljdeckard

    mljdeckard Member

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    Do you guys think they are behind the curve in innovation?

    I did a little bit of looking through their lineup last night, planning on buying a pair of ECPs for my wife and her BFF and customizing them a bit, and seeing their product lineup. I don't read the magazines, so this is generally how I stay on top of a brand, and I hadn't looked at theirs lately. I see good guns, they were reluctant to move over to modern polymer pistol designs, they have had some recalls, and I see that what they are making now is on-par with all the mainstream service and carry guns, but, I just don't hear very much about it. Kind of like, they are mostly playing catch-up with the rest of the industry. Am I wrong?
     
  14. reddog81

    reddog81 Member

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    When is it going to bottom out and what will that price be???

    Hindsight is 20/20. it’s impossible know when or what the bottom is when the bottom is happening.
     
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  15. CLP

    CLP Member

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    Ex date is 8/14 if anyone is considering picking up shares.
     
  16. Lycidas Janwor

    Lycidas Janwor Member

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    Tump affect. Trump is going to boost all sectors of the economy except for gun sales. You need an Obama to tank all sectors of the economy EXCEPT for gun sales.

    see how it works?
     
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  17. Jeb Stuart

    Jeb Stuart Member

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    That is funny.
     
  18. hdwhit

    hdwhit Member

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    But where's the bottom?

    Trying to wait until a stock has hit "bottom" and then "buying in" at the ultimate low point in hopes of riding it up to its ultimate high is - absent specific and continuing information about the company - a loser's trick.
     
  19. hdwhit

    hdwhit Member

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    Except that the economy "tanked" during the Bush Administration.

    The collapse of the sub-prime market occurred in 2007 and the collapse of Lehman Brothers (which generally heralded the broader economic collapse) occurred in September 2008. BOTH well before the November 2008 elections.
     
  20. WestTexShooter

    WestTexShooter Member

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    No, right now is not the time to buy R stock.

    That being said they are making some missteps.

    Wrangler - they screwed up the marketing. I hate beta testing by the public after the sale, but Ruger should have had these ready to go.

    American pistol - not that it is a bad product, but compared to its equivalent competition it is ugly, way to heavy, and just does not excite the people that should have built its share.

    GP100 - fantastic but a TON of people hate the billboards and Ruger should have resolved this issue years ago. The .44 had issues that a neophyte would have noticed before release. Same with 7 round models.

    SR series was the model should have still been in production with some mods. They could have gotten rid of overly large LCI ( or made it less obtrusive), gotten rid of mag disconnect, sell with or without safety. I just happen to think it is a much better looking piece than American model and the SEC9 model.

    They seem to continue to make some mistakes when it comes to common sense.
     
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  21. 748

    748 Member

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    They lost their number 1 sales man in 2017. It's been hard on everyone.
     
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  22. labnoti

    labnoti Member

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    Wall Street is always forward-looking. Ruger simply failed to meet analyst expectations and the price underwent a correction. It's not all doom and gloom. AOBC has posted comparatively fantastic results. You can't just look at the ticker price for one day when they published disappointing results and simultaneously the whole market tanked because of announced tariffs on China. Looking back over several years the market has beaten most gun company stocks and that is because of the "Trump slump." Buying is soft, and of course, buyers are enjoying very low prices while the companies' profits suffer. Buying individual stocks is not a good idea for most people and gun company stocks are particularly subject to political/market cycles. I can't see any hope even for a speculative investor unless someone other than Trump or "Buy a Shotgun Biden" can win 2020. Otherwise, they should only short the stocks and buy some low-priced guns.
     
  23. Insignificant bill

    Insignificant bill Member

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    Ruger is in good shape. Sales and income are down but they have no debt.
     
  24. Robert

    Robert Administrator Staff Member

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    The stock market is not really on topic for THR.
     
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