Why is Ruger so expensive?

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Ruger makes some great guns. One of the things for which they are best known is that they make great quality guns at a reasonable price. So what the heck is the deal with the 77/22? Why is it so expensive? I'd like to get a 77/22 Magnum but I can't bring myself to pay $450 for a simple bolt action .22 even as nice as I think this one is. Am I missing something?

Thoughts?
 
Pick up a Ruger M77/22 and a bolt action 22 by Savage, Marlin, ect, and you`ll feel the difference. The Ruger is built as is their M77 centerfire, the fit finish, and materials are a higher standard overall then the others. To get a nicer Quality rifle you will have to go to a Kimber, Cooper, Anshults, ect and pay double again.
I`m not saying they are more accurate but nicer overall, kind of like a Chevy and Caddy. Both will get you where you`re going, just as fast but, you get something extra in the ride...
 
It seems that most bolt action .22's that are quality are around that price range. Good bolt action guns are not cheap to make.
 
its not funny, its sad. when i buy a gun, i am looking for high quality that i won't be embarrassed to pass down later on. so, maybe its accurate (maybe not, dunno - never shot one), but it is not a rifle i'd own.

i want the quality (look and feel just like one of my centerfires), and i want accuracy. ruger doesn't quite have the mix, savage certainly doesn't...
 
I've never bought a Ruger either because they seem too pricey or ugly...their autoloading handguns for example are just plain ugly!
 
I have owned 2 of the Ruger 77 22s

Neither of them were particularly accurate. I agree that the Marlins and the Savages do not have the apprent quality of the Ruger. The fact is that either of them will ussully shoot much better than the nuch more expensive Ruger. The CZ is probably the best mix of quality and accuracy for the dollar. The Kimber is a good choice but much more expensive.
 
i just got a CZ 452 and thought it a much better buy than the 77/22.

maybe it will shoot as well as my Romo 69...which at <$80 is the best bang for the buck in a .22lr
 
I owned a 77/22 and a CZ 452 at the same time. I found that the 77/22 just stayed in the safe, as it was no where near as accurate as the CZ, so I sold it.

I liked how the Ruger bolt felt, but I liked the accuracy of the CZ even more.
 
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When they say "they don't make them like they used to" they were talking about JC Higgins. I picked up a used one when I turned 18 for under $60 and I can countersink finish nails with it all day long.
 
I'd rather hand something down that looked like crap and shot great, than something that looked great, and shot so-so. Substance over style.
 
Funny thing is--Ruger used to be considered a great higher-middle quality choice (for most of their products). You felt like you got a lot of gun for the money. Now they seemed to have shifted toward a higher-end buyer that views the brand as a premium choice (whether such is warranted or not).
 
CZ

Right. Why not get both?

Good point, he needs a CZ and a Ruger.

Then when you realize that you never shoot the Ruger, you could sell it and get a Marlin 39a.

That way you have filled in both the accuracy and fun category. :D
 
I picked up a previously owned Win mod 52 reproduction. A little less than the 77/22 (have one of those in the safe for my son) and a much nicer more accurate rifle.
 
Price is relative. What brought you to consider the Ruger to start with? You can lay a Savage MKII and a Ruger 77 22 side by side and the Ruger will get picked up and inspected twice as much as the Savage.

It's a classic rifle in the same sense as a Pre 64 Mdl 70 Winchester. At the time that rifle hit the market there was hardly any other makers other than Anshutz and other european makers that were producing full size .22 rimfire rifles. The Kimbers, Coopers, were not even thought of at that time. It made the market for the full size .22 in the U.S., and other manufactuers followed suit.
Ruger could build it cheaper but then it wouln't look like the classic that it is, and you probably wouldn't have given it a second look.
 
I've had numerous Rugers and never had one that shot accurate. The only ones that I've heard of that did shoot well had changed barrels.
 
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