As stated, the optical center of the X-hairs should Always appear centered in the scope, regardless of how many clicks it took to zero it.
If they aren't centered in the image, you have a defective scope.
1. Never shim inside a ring, as it can distort the scope tube by bending, or springing it into alignment with the other ring.
2. Then neither ring fits the tube with full pressure around the tube.
Please get back too us and state whether the reticule is off-center in the image?
Or, if you used 1/3 of the clicks zeroing it?
The former IS a problem with the scope.
The later is Not a problem with anything.
rc