The 22 ARC seems to be doing well, although, it's not necessarily projected to be anything more than it is. Boutique optionality is growing in popularity, and adaptive manufacturers are riding it hard. We've only had the 6 GT for a few years and we already have substantial market support for 22 and 25GT. We have Creeds in 6.5, 6, 25, and 22... Folks are buying "different," so different sells, and when adopting only means a barrel change, life is pretty sweet. We heard pushback against the 6.8spc and 6.5 grendel for a long time because "they need a different bolt and mags," and guys ignored how easy it was to really do that in an AR-15. Now, we have great market support for more bolts and mag formats for the AR-15, so adopting non-223/5.56, non-.383 boltface rounds is easier and easier.
Side note: I can't imagine anyone in 1950 advising to NOT buy a Rem 721 in 222rem because it used a unique boltface, nor someone in 1964 advising against buying a 760 in 223rem for the same reason... But then again, maybe we do the same still today, because we recognize the .440" boltface in bolt guns is relatively under-supported... But then again, the cost of modification for MOST .440" stickshifts to convert to a more common .383, .473, or .532 cartridge is high, in some cases higher than the price of the rifle, whereas converting an AR between bolt faces is cheap (maybe Savage and Seekins have that part right?).
Some of us do like to cast a small stone at the 22 ARC, however, because it really isn't a 22 ARC, it's a 22 Grendel. The 6 ARC pushed back the shoulder and trimmed back the neck of the 6.5 Grendel case to accommodate the long ogives of heavy, aerodynamic 6mm bullets. But even the 90 class 22cal bullets just don't need so much room, so they kept the full length and gained some powder capacity. This is a relatively unique opportunity, where a 22cal version of a cartridge can much better compete with the 6mm version downrange. Naturally, the extra speed and powder burn means less barrel life, but there's real choice of balance between 22 ARC and 6 ARC, instead of the choice of concession which usually happens when going down in caliber for a given parent cartridge.
I haven't quite decided what I'd wanna do with a 22 ARC, so I haven't built one for myself yet. But I'm very tempted by the idea of a 20" carbon fiber barrel under a thermal optic for coyotes. Just too many other toys in line in front of it...