Having reloaded for the 6mm and .243wcf, I can state that I too see it difficult to equal, much less exceed the velocities of the .240wby.
With the newer powders such as RL22, RL25, IMR7828, and H1000, not to mention the mil-spec surplus WC-860 and WC-872, the 6mm will get close to 3,300fps from a 24"bbl and make 3,300fps from a 26"bbl with a 100gr bullet. However, with the same powders, an additional 100 to 150fps is possibe with the .240wby.
The question though is, should you even go there in the first place. Due to the constuction of the bullets themselves, I don't think that anything is accomplished.
I found a conundrum with the 100gr .243" bullets on deer. At ranges under 50yds (with the .243wcf) the bullets typically "blow up" and fail to penetrate. (ok, blow up may be a bit drammatic, but I seen deer losses to many times due to bullet failure- cores seperating and fragmenting...), whereas at ranges exceeding 300yds, the bullets fail to expand and with small entry and exit wounds, deer a likewise lost due to lack of blood trail.
Withe the .240wby, you are extending the close end envelope another 25-50yds, and only extending the far end envelope by 25-50yds.
I went with the .257wby and find the bullets perform better on both ends of the spectrum than the smaller .243" bullets. Ditto the .22cf's likewise. I've seen the same "issues" with the .22-250 on our "smaller" deer. But, then every one "expects" such from the .22cf's.......
I'm not a fan of the .243" diameter bullets/cartridges, hence I don't own one. (have however in past....).
But, if I were to get another one, It'd probably be a .243 as brass is much more available than with the 6mm. And, with a .257Roberts, I essentially already have one, though be it a 6.35mmX57.
I too suggest going with the .257wby. You can form brass for it from 7mmRemMag brass by simply running the RemMag through your Wby dies. I've done it 100's of times. In fact I only own 12 pieces of .257wby "factory" brass.... Ditto the .270wby from 7mmRemMag brass. Even easier than the .257wby. Just remember that case volumn is down 1-3% depending on make of brass.