.300 WHISPER was developed by JD Jones quite awhile back, and principally because it's a good short barrel round with a silencer. The ORIGINAL concept was as a work around to 3Gun rules in the 1980's that required .30 cal cartridges as a means to exclude the AR15 from competition. In those days it was relegated to poodleshooter class as real men used .308 battle rifles like the FNFAL. Most competitors showed up with M1A's as they were quite a bit more affordable, with the rare HK91.
Once JD Jones worked out the optimal application, tho, it languished as the market simply didn't consider SBR's or silencers as being appropriate. They were highly restricted and difficult to acquire, the cartridge itself not available as a commercial loading much. Since it was commercial only the 3Gun shooters ignored it for cheap surplus, once 5.56 was allowed in the rules.
And so it stayed, until AAC and Remington needed something to churn sales and be a market competitor to 6.8SPC (which was SAAMI sponsored by Remington,) and 6.5 Grendel. AAC "lifted" the specs, which is done frequently in the market, and recreated it as .300 Blackout. Exactly the same thing had been done a year or so previously when Les Baer "invented" the .264LBC - a virtual 6.5 Grendel copy.
.300 Blackout offers the marketing plus of using everything the same in an AR build except the barrel. So it appears as if it will be "just as cheap" as a 5.56 build, which is the point to the claim for those most likely to opt for it early on. That advantage means that GI bolts and magazines work with it, which can't be said for 6.8 or 6.5.
Mostly a moot point as many firearms use proprietary parts anyway and a lot of shooters expect no interchangeability at all. It's just a unique factor with the widespread adoption of the AR15 - and it's not really all that Lego like anyway.
The ballistics of the .300 are definitely biased to short barrel use as it's best application, out of a 16" barrel it's not exemplary. Supersonic rounds don't rate as fast or travel as far, the trajectory has more drop. In terms of hunting, the point blank range is shorter, meaning it won't go as far and hit as accurately holding dead on the target. It takes more holdover at longer ranges and loses more speed and power than others do.
Entirely a factor of a bigger, blunter bullet. The overall loaded length of a cartridge that can fit into the AR15 mag well forces some constraints - a look in comparison to the others shows that you either trade off bullet length, or case length. If you attempt a long aerodynamic bullet, like the 6.5mm, you have to shorten the case - and that usually forces it to get fatter. There is a limit to how much you can go with that as the bolt face is only so large.
.300BO is basically the opposite of 6.5 Grendel - big short fat bullet in a long case vs long skinny bullet in a short fat case. 6.8SPC is about in the middle. Each has it's optimal characteristics and was developed for specific, different purposes. Choose which fits your application. Keep that in mind - .300BO is on the short range, higher power at the muzzle but not long distance end of the spectrum. Nobody is banging away at 800m targets with it and doing well, and it was never intended for it. Despite it's early 3Gun origins, the longer distance performance of .300BO quickly falls behind 6.8 and 6.5 in that respective order.
Shoot it and enjoy it, but don't expect cheap ammo, and it won't disappoint used within it's limits.