Winchester came out with the WSM line
Remington countered with the SAUM line.
They are very similar in performance. Winchester's 300 WSM and 270 WSM are solid rounds that sell well. The 7mm WSM is on the fence, it might be a succcess, it might die. The SAUM line of cartridges are on life support and long term success doesn't look good
I have a 7WSM. With middle weight bullets it eclipses the 7 Rem Mag by 100fps or so
In my experience the opposite is true. The WSM's with selected loads will sometimes equal or beat the velocity of the long action counterparts with selected loads. But at any bullet weight you will always find a load slightly faster for the traditional magnums.
Not that that is a bad thing. If I already owned a belted magnum rifle in 7mm or 300, I wouldn't trade it for a WSM unless I were trying to build an ultralight rifle in that chambering. But if I were looking at one of the 7mm, 270, or 300 mags for the 1st time I'd go straight to the WSM lineup.
You get 98% of the speed, but in a smaller, more compact rifle, with about 5-10% less recoil. The WSM chamberings are proving to be slightly more accurate as well. In another 20 years the 300 WSM will surpass the 300 Win Mag in sales, maybe sooner. Not sure where the 7mm is headed, although it is probably the best of the WSM's at least on paper.
If you handload, you can get load your 280 to within 75-100 fps or so of the 7mm WSM. Just a thought to keep in mind.