I'm glad to see this thread have some fresh blood. I figured it would die off soon but I'm gladdened.
The Trust would start out in California, and if it bore fruit I would likely start up additional ones. As I started them up I would use the online presence with its forums to passively solicit membership from preexisting members in the California Trust. No mailers, just Forum posts discussing the new Trust and what. We have to start somewhere and California being a may issue state when it comes to CWPs and the sheriffs being a big obstacle to concealed carry, it to me makes sense to start there in part as a way of gaining likely publicity, and a setup like this will need publicity in order to grow and have an influence like how I want it to have.
I'm picking California because of how often I've seen others, and myself, at times just want to give up on California. The problem with that is that is what the antis are counting on. For us to keep playing defensive and not go after them. Imagine Bloomberg and his ilk having to pick between financing antis in California or Colorado. The less money he would end up putting in Colorado would make a bigger difference than the money he put in California.
Plus California is a large state with lots of gun owners who feel abandoned and helpless. Start giving them a sense of belonging, comraderie, and a chance to participate in changing things. I think it would opening a tap of potentially valuable members.
Also I've covered this idea in another threat, post
http://www.thehighroad.org/showthread.php?t=742192&page=4, that I would eventually have the Trust setup an outreach program to have folks who might otherwise be financially unable to buy a firearm and ammo (financial barrier to participation) be provided with a firearm after they performed a hundred and twenty hours of public service in a year (suicide hotline, feeding the poor, cleaning up parks and natural environments, etc.). Because of that I would want the Trust to remain state specific.
Once the model was proven, I'm sure more intelligent and successful people would start them up as well. And I wouldn't just stop with California. Next I'd go after Oregon (sits on the edge of going to antis it looks like to me). So starting with California, would be just that, a start; not an end.
The financial side of the trust would just be the start. The social media side of it would be incredibly valuable as well creating a means for members to actively organize, share information and ideas, and possibly hold public events that would lead to public outreach and positive relationship development with the public.
Take on the antis at the ballot box, reach out to fence sitters, and finance legal actions we need to take. It'd be a big undertaking, but the more of us doing this, the less the antis will be able to just freely wage their agenda against us.
Zorro45, thanks for the info. It is something very important to consider.
I've decided I'm going to launch a website in September (hopefully) to get the process live. By then I should have the Trust fully drafted, proofed, researched, and ready (it's already outlined at two hundred pages and will probably be closer to four hundred by the time it is finished given its activist scope and focus).
Please keep contributing to this thread guys. It's providing me with a lot of insight.