Any guesses what Rugers new firearm will be?

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I don't know why we're poo-pooing the idea of a pump or semi auto shotgun.
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While I'll never hunt with one, only shoot trap every 15-20 years, and live in a home which makes any non-NFA long gun worthless for self-defense, if Ruger made a modernized copy of the High Standard pump (especially the police model), I'd have to think about getting one, if only because of the nostalgia factor from the original (watchable) version of "The Getaway".
 
19-3Ben said:
Everybody is talking about shotguns, whether pump or semi as though the fact that there is competition in the market makes it a non-starter.
"They'll never do a pump gun because Remington and Mossberg have the market cornered."
Etc...

The fact that there are companies already doing it and selling them successfully means that there is demand. Aside from anything else, Ruger jumped into the polymer high-cap pistol game late with the SR series and is selling those very well. They also started selling 1911s when everyone said "the market is glutted already," but whenever someone wants a 1911 for $700 or less, everyone recommends Ruger.
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Apples and oranges. Shotguns are far more of a commodity item than semi-automatic handguns. They are already quite inexpensive. They're largely available at sporting goods chains -- they're a low margin item at the bottom end and mid range. When Ruger entered the M1911 market, there really wasn't a Remington or Mossberg selling a nice version for a reasonable price -- I'm not sure there is even today. Colts, Kimbers, etc. were/are hundreds of dollars more.

When Ruger entered the polymer pistol market they focused on tiny guns and still do. Their main competition was from smaller makers. It would be interesting to see how Ruger would actually do it Glock would have already been in that market.

19-3Ben said:
I don't know why we're poo-pooing the idea of a pump or semi auto shotgun. With the the Turkish and Chinese providing the only competition for Remington and Mossberg, it sounds like the market could really benefit from another American offering and with Ruger's advertising budget and ability to move product... Aside from anything else, when it comes to shotguns, people want simple, rugged and reliable. Those are attributes that Ruger has managed to make synonymous with their name. I see the potential for a Ruger pump.
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Most Benelli, Browning, Beretta, FN, Franchi, Howa, KelTec, Savage/Stevens and Winchester shotguns are not made in Turkey or China.

You might be right -- the market for shotguns might be so large that Ruger simply can't ignore it as they have done except for their O/U Red Labels. Yet unless they bring some sort of patented technological advantage to the party, I suspect their offerings would be also rans.

I do see an eventual return of their Gold Label SxS but that wouldn't merit all the hoopla of this current marketing campaign.
 
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When Ruger entered the M1911 market, there really wasn't a Remington or Mossberg selling a nice version for a reasonable price
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False. Remington R1 was introduced in 2010. Ruger SR1911 was introduced in 2011. So yes, Remington did have a 1911 out that is by all accounts "nice" and competing in the same price range. Rock Island, Taurus, and Springfield armory all have decent/nice 1911's out in that same price range and for many years before Ruger jumped into the market.

When Ruger entered the polymer pistol market they focused on tiny guns and still do. Their main competition was from smaller makers. It would be interesting to see how Ruger would actually do it Glock would have already been in that market.
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I wasn't talking about the tiny CCW guns. I was talking about the SR series, the first of which was the SR9 introduced in 2007 as a direct competitor to other service sized "high capacity" polymer framed pistols. When Ruger introduced the SR9, there was already Glock, SA-XD, S&W M&P, which are still the big three players in that market. But the Ruger holds its own, and has done well as a "second tier" if you will (although in my experience they are every bit the equal of the other three at about $100 less).

Most Benelli, Browning, Beretta, FN, Franchi, Howa, KelTec, Savage/Stevens and Winchester shotguns are not made in Turkey or China.
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First off, I was talking about the basic pump gun market. Benelli, Browning, Beretta, FN and Keltec don't compete in that market. Those that do have pump guns are more expensive that Remington/Mossberg. I was unclear in my statement though, so I understand your confusion.
Savage/Stevens is made in China, sorry to burst your bubble.
If I'm not mistaken the Winchester Super X pump which competes in that category is made in Turkey.


As for your statement about the possibility of them being "also rans," that's entirely possible. I certainly hope not. I guess we'll find out today which way their team decided to go with this.
Either way, I'm sure they invested buku bucks in market research to make sure they are not making a poor investment and I hope it pays off for them. Ruger is a great brand and I wish them great success.
 
if Ruger made a modernized copy of the High Standard pump (especially the police model), I'd have to think about getting one,
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Now you're talking. Although I think a lower priced modern bottom ejecting pump gun is really missing in the market. I'd love if they could engineer a modern, dual action bar version of an Ithaca 37 with 18.5" smooth bore barrel with ghost sights.
Every southpaw and his uncle would be clamoring. The only other modern bottom ejecting model with dual action bars that I know of is the Browning BPS which is much more expensive than Rem 870 express and Mossberg 500 and has fewer accessories/aftermarket support. And yeah, I know that plenty of shotguns worked just fine with one action bar for a number of years before everyone decided they wanted two. It just happens to be the modern standard.
 
From Shooting Times article:

the GSR 5.56 is a solid general purpose rifle that closely meets Cooper’s ideology.
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No. It does NOT.

Also it appears it doesn't even take AR magazines... what was Ruger thinking??
 
Wow Ruger really found a winner! A short rifle that shoots 5.56 accurately............I'm pretty sure I wouldn't have hyped that one up being since you can get an AR cheaper that does everything it can do and is semi-auto. It doesn't even take AR mags. Ruger's marketing department should get pay decreases.
 
Well, color me underwhelmed. That was a huge build up to just add an uninteresting chambering to an existing rifle.

Considering how similar it is to Mossberg's MVP line, except MVP costs several hundred dollars less, and accepts AR mags, I don't predict wonderful sales for this one, although for Ruger's sake I hope i'm wrong.*

Now I'm sad.

*Edit to add: and if people want iron sights and are not hung up on detachable mags, there's the Savage Hog Hunter which is also several hundred less.
It would be one thing if Ruger were competing directly with the Mossberg and Savage, but they are pricing themselves out. I hope there is some very fine craftsmanship so that the outlay of cash at least buys something extra to make it worthwhile.
 
Booring:(

If they wanted to riff on the scout rifle concept, they could have chambered it in a number of more interesting rounds that would appeal to a scout rifle minded person a lot more. Some kind of big bore scout comes to mind.
 
A short, solid, rugged, accurate bolt action 223 with a great set of iron sights? I like it. Might get one, might not.
 
Is the action going to get scaled down at least?

Something like how CZ did with there 527 rifles? That would make it better.
 
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A bolt action Mini that costs more than an AR. Who thought that was a good idea?

Maybe going for the market in the states that have banned or crippled ARs? Unfortunately, that is getting to be a pretty sizable market. I woulda thought they would have designed it to take AR mags in that case though.

Oh well, I guess I just get to keep more of my money. There were 4 or five items in that thread that I would have just had to get.
 
The best I can tell, it takes the same .308 based mag with "wall inserts" to match the smaller cartridge
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That is utterly lame. I guess this would serve well as a "scout trainer" for folks who have the full sized GSR but for those who don't, that's an awful design. More bulk and weight that is simply not needed.
 
Well, I guess I'm in the minority of those that is glad to see the GSR in 5.56. I think they're priced a little on the high side but I see myself getting one in the next year or so.
 
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