In some peoples mind they are and that is why they sell so many of them. They do have a purpose, IMO, for large heavily bodied game or critters that hunt you back. Another good use would be from a high velocity caliber pushing them out at over 3100fps. Running any bullet to those velocities it's pretty hard to keep them in one piece, especially if your hitting a shoulder at 100yds or less.
They are simply another brand name of the famed Partition. While they might have a bit different design, or use a bit different core hardness, for all practical purposes they are the same.
To me, neither are worth the added cost for most of my shooting. This said the Nosler 115gr Partition is all I shot form my 25-06 for close to 15 years. It simply was the best deal for me with that rifle. It did the same thing at 10 yards as it did at 400. I would guess that is a big reason why a lot of folks like them as well as the A Frames.
I personally have shot enough deer and hogs to know that I don't need the toughest most expensive bullet out there to get the job done. In fact I have gone back to shooting mostly handloaded Remington CL's in several calibers. Yes I do have quite a few Partitions in various calibers, and some of the newer bonded core bullets in various brands, but they were purchased for the high velocity magnum rounds, and not for average '06 or .308 based calibers.
