Skinnyguy, scroll back and look at the note that Rocco posted... Very nice. Object is to lead them to water, so that hopefully they may drink. But if you force it upon them, they're gonna buck away from it.
Guys, this is my 5,000th post.
I've got a BA in public relations.
I've got experience in Army public affairs and the civilian media.
I've been involved in pro-firearms activism for over two decades. Maybe three. I'm feeling old...
The people who "gatekeep" the news are tired, stressed, overworked, and underappreciated. They have to grab a possible story, scan it for a few seconds, and decide if it is worth hassling with. Then it's a few more seconds, or minutes if they've got the time, and it's off to either the guys in the typesetting room, or the teleprompter.
If you're pushing something, and you want to make the news, it's gotta have a good hook to it, and it's gotta be something they can grab and go with.