I got a Burris Fullfield II 3-9x40 with a Ballistic Plex reticle and a pair of rubber-armored Burris binocs for $200.
Forgetting the binocs, if that scope is really somewhere between a VXII and a VXIII, it's
substantially less expensive than the equivalent Leupold (who started offering a similar reticle recently but didn't when I bought my Burris).
I like Leupolds. However, I also really like my Burris Fullfield II and would recommend it to anyone. Burris has a reputation for making very rugged scopes, too, but I haven't dropped mine from the Jeep to find out, so I can't say other than that mine's worked perfectly and helped me win a club shooting match.
Between the two, I'd choose based on which one sells what I want at the time, for the better price. For an IER ("scout") scope, I'd go Leupold because they offer what I think is perfect. But for a 3-9x40mm hunting scope, the Fullfield II is a great choice. Check out the product lines of each, weight, size, eye relief, etc., figure out what you want and see if you can go look through what looks like it will work for you.