Can anyone date this ad?

[WestKentucky]

I ran across this framed ad over the weekend. It has everything that I like on it except for lever rifles. I looked it up and couldn’t find it, so begrudgingly I paid the man and brought it home. I know that this is a reprint, but it looks vintage and the frame IS vintage and will look very nice in my reloading room. I just want to know what time period this would be? I’m thinking late fifties or early sixties.

 

[Ohen Cepel]

Zip codes came in 1963, so looks like earlier than that.

 

[NIGHTLORD40K]

Interesting that they charged a premium for the double-dated guns.......and a whopping $75 for a Simpson!

 

[WestKentucky]

Zip codes came in 1963, so looks like earlier than that.

Very nice touch there. I never even considered that.

 

[BigBlue 94]

This ad from 1963 has the 1917 colts ans FN automatic for the same price, and no zip code.

 

[Ohen Cepel]

It was July 1963 IIRC for the zip codes, sorry for not being more specific.

 

[DeepSouth]

The hunters lodge is still a thing, shoot them an email with the ad. They may be able to tell you exactly what you want to know.


Also they were founded in 1957…
So it looks like it’s between 57 & 63

ETA:
Hunters lodge contact info

https://www.hunterslodge.com/contact-us

 

[tinhorn]

Looks like OP nailed it--late 50s to early 60s. I'm liking all those lanyard rings.

 

[bannockburn]

WestKentucky

I found these ads in the back of an American Rifleman magazine from 1959.

 

[SwampWolf]

Those were the days, my friend-though most of us reading those ads "in the flesh" were teenagers having precious little jingle in our jeans. Those gold-plated days are even more lamented in their passing-as teens, we could buy pistols without permits; no magazine capacity restrictions, no waiting periods; no registrations and as many as we could afford through the mail. Of course, we had a lot more gun violence back then...

 

[FL-NC]

Not from any time in the recent past. Which I am sure is of no help.

 

[gyp_c2]

I remember surplus guns on the back cover of comic books.
good.better.best.

 

[wcwhitey]

Shotgun News?

 

[H&R Glock]

My time machine is gonna' be ready to go next week. I'll just go back and get me a bunch. Now where am I gonna get some silver certificates???

 

[sparkyfender]

I used to read my uncle's American Rifleman mags circa 1960-61, or mainly looked at the pictures.

Those ads were definitely from that era.

 

[DeepSouth]

This is only borderline related, but in the early 2000’s I worked for a guy that made a few thousand every year buying old magazines, for 20 or 30 bucks a stack. Then he’d cut out the old ads, frame them in a cheap frame and sell them individually for a few dollars.

He mostly bought old car and gun magazines, no telling how many perfectly good magazines he destroyed.

 

[troy fairweather]

My time machine is gonna' be ready to go next week. I'll just go back and get me a bunch. Now where am I gonna get some silver certificates???

Gold was probably like $40 a oz in the 50s.

 

[gyp_c2]

About 35 bucks.
...and silver dollars were worth...1$

 

[gyp_c2]

He mostly bought old car and gun magazines, no telling how many perfectly good magazines he destroyed.

Typical.
Another " clip " vs " magazine " comment.

 

[usaral63]

Prices look great to folks today.............but I remember settling for a 96.00 new Ruger cause I just couldn't scrape the extra 46 for a new 29!! Then too, there was that 125 Colt SAA that would've paid for five surplus carbines.

 

[EMC45]

I have a bunch of gun mags (stacks) from the 40s, 50s 60s and these adds are super cool.

 

[Speedo66]

WestKentucky

I found these ads in the back of an American Rifleman magazine from 1959.
View attachment 1070174

Interesting that they wanted $45 for an Egyptian Mauser, over three times as much as a $14 Krag.

 

[jmr40]

Before you get too excited about those prices the average family income in 1958 was $4800/year. That is total income from both husband and wife if both worked. Which was rare at the time. That's about $400/month. Lots of people make more than $400/day now.

 

[Terry G]

Don't forget that not too long ago we had SKS's for $70.00, Enfield .303 MK III's an No.4's for $100.00, and S&W 1917 .45 ACP for $137.50. Makarov's and CZ 82's in like new condition for under $200.00. Relatively speaking we had our shot at cheap surplus guns too.

 

[e rex]

late '50s early '60s. I remember those prices well and I didn't have the extra money then either.