I doubt that Colt has much to do with the steel cased Berdan ... primed ammo other than collecting a royalty. I also speculate that the ammo was already made before anyone wanted to sell it with a Colt branded box.
Of course, but that was not my point. Perhaps I was just being rhetorical. Colt is not in the ammo business, and Colt's incompetent management were just looking at some extra revenue. However, it's pretty brain dead to allow your brand to be stuck on ammo that some (even many) of us would not even run through a Colt 1911.
And, of course, Colt management/owners just saw this as a way to turn an easy buck, not considering brand reputation, etc...
Case in point, we (in my own company) had a team from the sales and marketing groups approach management about a licensing deal to put our brand on another company's product, for both a flat fee and per unit royalties. Seemingly a nice arrangement, until we saw the utter cr*p that was coming out under our brand name. The licensing arrangement was terminated (after several months of wrangling), and those tasked with overseeing the licensing arrangement were all sacked (and I mean whisked out of the building).
Of course, our management team clearly has a different attention to brand integrity and long term strategy than the Colt management team.
Years ago, I saw Chinese made Smith and Wesson knives in the mid to late 1990's. What did S&W have to do their design? I doubt much, but they accepted the royalty
Apples and oranges, IMHO. If you got to the Colt, S&W, SigSauer online store, you can find all all sorts of knick knacks, accessories, knives and hats that were manufactured under license overseas, including China.
Ammunition is a different matter - since it is part of the operation of the firearms (the primary product line) of each company. And in this case, the ammunition is something I would not think about running through any of my Colts ...
Berdan (spelling checked and verified)
Such are the foibles of autocorrect on a tablet ...