For the most part,
I have become known as "The Gun Guy" among friends and relatives. When asked how many, I just shrug and say I don't keep an exact count. When asked what kinds, I usually respond with: old WWII Bolt Action guns, heirloom collector type stuff. I don't mention the tactical tupperware that I have either.
In mixed company that I don't know, they don't come up. I don't know who / how someone will react. With friends, I will sometimes break out some of my collection and show them what I have, but that's rare these days as just getting some of the stuff back into the safes is a chore.