You guys may be experts on independent gun stores but you are falling for a common myth about large retailers. Up until about two weeks ago my dad worked for a company who distributes a ton of merchandise primarily to Wal Mart, where he has worked for over 25 years. I can assure you Wal Mart is not buying "inferior" products.
Consider however from a manufacturer's standpoint: Wal Mart is a great customer. You really think a manufacturer of any product (firearms or not) wants to only sell to mom & pop stores that move low volumes, sometimes have a hard time making payroll much less paying suppliers on time, etc? No way. They know that big companies like Wal Mart are extremely good at things like price setting, advertising, marketing, merchandising, moving merchandise off the shelves, accounts payable, etc. Getting a contract with Wal Mart is like a guarantee that your company is going to be successful, as long as you continue to supply a product that Wal Mart can sell consistently.
Of course Wal Mart is going to put downward pressure on price but so what? They operate at very low margins and depend on high volume to make it work. Manufacturers may make the choice to reduce costs of some materials in order to maintain a higher margin at the prices Wal Mart is willing to pay for the product but it's not Wal Mart's fault. If the firearm manufacturer is pure as the wind driven snow and Wal Mart is the bad guy like you guys all seem to think, then they should just tell Wal Mart to shove it and go ahead and only do business with mom & pops. Of course they do this to the peril of their entire business and it'd be corporate suicide and an act of complete and utter stupidity for many manufacturers. Getting Wal Mart to begin ordering your product is like finding the pot of gold at the end of a rainbow.
As for different manufacturing lines, or Wal Mart requesting a custom version of the product with different packaging, feature set, maybe even less bells or whistles for some reason, special color, finish, material, etc. is not some kind of evil. In fact Wal Mart wants to be sure that they can consistently provide a product that will sell and their extensive expertise in selling a huge volume of whatever they sell is more than most manufacturer's could gain over multiple lifetimes of selling through small dealers. When they say "we would like this particular item, but with a nylon stock, and $8 less wholesale price" then it's like free consulting service. They are saying "if you are not an idiot, then you will make this for us because we are telling you in no uncertain terms that it will sell better than what you are giving us now". And if that means gearing up a special assembly line just to be sure you can provide Wal Mart with the right quantity of product consistently, then that is smart business. The last thing I want to do as a manufacturer is have Wal Mart make an order and for me to say "well I can't meet that demand because my hand assembly guy is out on a deer hunting trip this week so why don't you go order your million dollars worth of guns from someone else this month, 'K?" No if I'm smart, once Wal Mart starts to order stuff, I will make absolutely sure that when they place an order, I can supply it, on time and reliably. So if that means I have to go to automated assembly of things formerly done by hand, then I will do it. If it means I have to use a type of wood for stocks that doesn't require grain filler before finishing, then that's what I'll use. Whatever it takes, Wal Mart is the big customer and I will bend over backwards to make sure that I give them what they need, promptly, and my business will grow like crazy as long as I keep doing that.
It's hilarious to me how everyone likes to dump on Wal Mart. They are running mom & pop shops out of business. They contribute to urban sprawl. Their stores are not pretty to look at. They buy things from China. This is like a great advertisement for how ignorant the American consumer is on these issues. Look, I run a boutique guitar amp company and I sell a very small quantity of very high profit products and I do not fear Wal Mart because maybe they are going to sell some Korean Squier or First Act value pack for 1/20 of the price I charge for my amps. The reason mom & pop businesses are being "run out" by Wal Mart is because they are not offering products that justify the higher prices to enough consumers to keep them afloat. Either they need to get better at selecting appropriate merchandise, or they deserve to go away. But just saying "we're better because we're not Wal Mart, and you pay more just for it not being from Wal Mart" is a business strategy doomed to failure.
If you want to buy something from Wal Mart, then evaluate the quality, price, convenience, everything and make your choice. If you buy something at a low price from Wal Mart what use is it to complain that it's not a higher-end product? Big whoop? It was cheaper after all! If you want something of higher quality then go somewhere else and pay more for it. That's the beauty of choice.
I, for one, wish my local Wal Marts sold firearms. I am not a gun cork sniffer. This is not my hobby. I am in it for basic utility and nothing else. I find the lowest price I can and buy that, never look back. I suspect that if Wal Mart sells more firearms, that's more gun owners, more RKBA supporters (potentially), more voters that are likely to vote for candidates who support RKBA, more NRA members, more hunters, more people defending themselves against BGs with guns, and it is only good for the gun business overall. Railing against Wal Mart's gun sales just reduces the number of guns in the market and is not a productive way to support the cause.
Sorry for the long diatribe.