I've got a buddy who spent seven years in the polling business. It's very easy to tailor the questions to get the answers you want. His constant battle was telling people that's not how it should be done.
He once told me that they had a customer who wanted certain demographics polled. He said they made tens of thousands of calls trying to find that left handed, red headed, lesbian, Inuit that they needed to fill all the boxes.
He once told me that they had a customer who wanted certain demographics polled. He said they made tens of thousands of calls trying to find that left handed, red headed, lesbian, Inuit that they needed to fill all the boxes.