Are people really going to be confused over this?
"FN accuses Ruger of using a mark – “SFAR” – that is pronounced similarly to “SCAR” and used in connection with directly competing firearms. FN alleges that this action by Ruger is likely to cause confusion among consumers, leading them to believe there is some affiliation or association between Ruger’s products and FN’s “SCAR” branded firearms. The complaint details Ruger’s alleged intentional violations, including marketing efforts that leverage the “SFAR” mark without reference to Ruger, potentially trading upon FN’s established goodwill."
"FN accuses Ruger of using a mark – “SFAR” – that is pronounced similarly to “SCAR” and used in connection with directly competing firearms. FN alleges that this action by Ruger is likely to cause confusion among consumers, leading them to believe there is some affiliation or association between Ruger’s products and FN’s “SCAR” branded firearms. The complaint details Ruger’s alleged intentional violations, including marketing efforts that leverage the “SFAR” mark without reference to Ruger, potentially trading upon FN’s established goodwill."
FN Sues Ruger Over 'SFAR' Mark, Claiming Infringement on Its 'SCAR' Trademark
FN Herstal S.A. and its subsidiary, FN America LLC, have taken legal action against Sturm, Ruger & Co., Inc., accusing the firearm manufacturer of
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