short version, AO (rotating a ring around the big end of the scope) is very slightly superior optically, but practically impossible to do from behind the scope. So for tactical/practical shooters, the side focus (usually a knob on left side near elevation and windage knobs) is much more ergonomic and the way to go. For benchrest shooters, it's AO. AO is also usually a bit cheaper, but not as cheap as a fixed parallax where there it is not adjustable at all.