http://www.fortwayne.com/mld/newssentinel/6778665.htm
Gun maker offers kid-safety kits
BY DEVIN ROSE
Chicago Tribune
(KRT) - A recent press release stopped us short: "Smith & Wesson Kid Safe Kit helps parents empower kids to protect themselves."
The gun maker's parent company, Smith & Wesson Holding Corp., licenses Safe-T-Line Corp., which sells safety products, including this kit.
The kit contains a "Can't Fool Me" educational video that warns kids what to look for in strangers, called "tricky people" (in other words, they might not look like monsters, but they're up to no good when it comes to kids); a colorful safety rules poster; a Personal Security Device, a plastic, palm-sized gadget that kids can clip to their backpacks (and adults can use it, too), which emits a shrieking, 110-decibel alarm if the pin is pulled out; an inkless fingerprint kit and ID card; and a guide that tells parents what to do in case their child disappears.
It's available for $19.99 at Walgreens and Jewel Osco stores or at www.smith-wesson.com. Plus, the PSD, with its ear-splittingly great alarm, sells separately for $7.99.
"Smith & Wesson has been protecting people for a very long time," said Amy Armstrong, senior vice president of corporate communications for Smith & Wesson Holding Corp. "When you think of safety, you think of Smith & Wesson."
Still, when we think of Smith & Wesson, we think of guns. So we asked the natural question - and Armstrong answered, "No, this kit doesn't go into anything to do with firearm safety."
"This kit is one of our licensed products, and we have a lot of them," Armstrong said. "We license golf clubs, too."
Gun maker offers kid-safety kits
BY DEVIN ROSE
Chicago Tribune
(KRT) - A recent press release stopped us short: "Smith & Wesson Kid Safe Kit helps parents empower kids to protect themselves."
The gun maker's parent company, Smith & Wesson Holding Corp., licenses Safe-T-Line Corp., which sells safety products, including this kit.
The kit contains a "Can't Fool Me" educational video that warns kids what to look for in strangers, called "tricky people" (in other words, they might not look like monsters, but they're up to no good when it comes to kids); a colorful safety rules poster; a Personal Security Device, a plastic, palm-sized gadget that kids can clip to their backpacks (and adults can use it, too), which emits a shrieking, 110-decibel alarm if the pin is pulled out; an inkless fingerprint kit and ID card; and a guide that tells parents what to do in case their child disappears.
It's available for $19.99 at Walgreens and Jewel Osco stores or at www.smith-wesson.com. Plus, the PSD, with its ear-splittingly great alarm, sells separately for $7.99.
"Smith & Wesson has been protecting people for a very long time," said Amy Armstrong, senior vice president of corporate communications for Smith & Wesson Holding Corp. "When you think of safety, you think of Smith & Wesson."
Still, when we think of Smith & Wesson, we think of guns. So we asked the natural question - and Armstrong answered, "No, this kit doesn't go into anything to do with firearm safety."
"This kit is one of our licensed products, and we have a lot of them," Armstrong said. "We license golf clubs, too."
