Certain things will never be erased from my memory, and that includes the shock upon seeing the prices Cheaper Than Dirt was asking for ammo, magazines, and other items during some bad times. I initially thought they had to be misprints, the sums were so egregious, but no, that's what they were charging.
No matter what, I will never buy from them. If they are the only ones with a certain product, I will do without. If they're cheaper on an item, I'll bite the bullet, so to speak, and pay more elsewhere.
They will never get another penny from me, and I will take every opportunity to educate others as to why.
Please hold the comments about capitalism. During the war, and even during fuel shortages, price gouging was a crime. During some of the times we've experienced, I'd equate what they did with moral and ethical crimes.