The target buyer for this gun is most likely first time gun owner, probably female. They are really stressing that the slide is easy to rack, the magazines are easy to load and the gun is easy to tear down to clean. Recoil should be pretty soft and the grip safety will make a gun newbie feel more comfortable with 1 in the chamber. It has an internal hammer and the mention a light, crisp trigger so the slide action must cock the hammer most of the way. It does not have the trigger with the center blade so the grip safety probably blocks the hammer from falling if its dropped It actually looks a lot like and is dimensionally pretty close to the M&P compact 22. Statistically, females are the fastest growing segment of gun ownership . A smallish, but not too small easy to operate, light recoiling gun is just what they are looking for. I bet they sell a bunch