I'm in the process of moving so most of my stuff is packed, but I'll try to dig up some issues of Rifleman after work.
Even aside from off-topic issues, there is content in every single issue lately that is frantic to the point that my eyes roll - unnecessary bolding, capitalization, hyperbole - and it has been every issue for a good long while now. When an article starts off something like "Is OBAMA working with CONGRESS to steal YOUR guns?!" I just can't read it any further.
If there's a valid point to be made, it can be made without all the childish theatrics. Stuff like that makes it sound like a high school newspaper or gossip rag instead of the publication of a large interest group with a significant and storied history.
Well, there ARE other magazines to choose from.
So I get the hunting magazine, instead. I know very little about hunting and that is more informative/educational for me.
I already *know* where I stand politically. To me, I ignore any hyperbole and rhetoric, because, well, there's nothing I'm going to gain from reading it. It's a waste of my time. I'm already very active in that regards; guest speaking for for GunsSaveLife.com meetings, writing congress-critters, teaching concealed carry classes, running High Power events, on the executive board of our local sportsmans club, etc.
But consider the farmers and hunters and people who really HAVEN'T paid any attention to the issues. Granted, by this point, you'd think there aren't REALLY that many. But I've run across my share of people who are just *not involved* - a good 3/4ths of my concealed carry students aren't NRA members, and about half of the people that show up to our rimfire and centerfire rifle shoots aren't NRA members.
Many of them are politically agnostic. Don't care.
So a little "fire and brimstone" might be just what they need to realize "oh heck, if this isn't stopped I'll only be able to hunt with a bow!"
Anyway, different methods of reaching different people. The particular method used must match the target audience.
Clearly you and I are not the target audience. We're long past the basic education point, we know what we're up against, don't fear it, just understand it.
Normal folks need an emotion to get active about ANYTHING, though! And fear is one of the easiest emotions to instill in folks.