If what I've heard is true, it's made by Norma. The difference is; it's all trimmed to min.trim length, chamfered inside and out, weighed to a standard for whatever amount you buy, primer pockets uniformed, flash hole deburred, ready to load right out of the box.
I haven't tried any, can't find it in stock anywhere. Most say it's better than lapua, now that's hard to do.