Some call it gouging, some call it staying in business. Here's a thought experiment for you:
Let's say I'm a dealer and need to make a profit to stay in business. I buy 5 AR pattern rifles for my cost of $1000 each. I mark them up 20% to $1,200 to sell, leaving some room for discounts or negotiations. Now, if the price to replace those rifles rises to $1,200 before I sell them due to a very high demand, I HAVE to raise my prices to $1,440 to keep my profit margin and have enough money left to go and replace my stock to continue to be in business.
Same with gas prices. Let's say I put 100,000 gallons of gas in my tanks for a cost of $300,000. I price in a 10% profit margin on each gallon and offer each gallon at $3.30. Now, oil prices rise suddenly on the market due to an instability in the middle east, refinery fire in the region, etc. My replacement cost might now be $3.30 per gallon! I have to raise the price on the gas I have in the ground to make enough profit to be able to buy more gas to replace what's sold AND make a slight profit after. If I didn't do this I could end up losing money for the year. I'm not a speculator of oil prices, I need to make a margin on each gallon and not chase the price while in effect losing money on each gallon when you account for my replacement cost.
Let's say I'm a dealer and need to make a profit to stay in business. I buy 5 AR pattern rifles for my cost of $1000 each. I mark them up 20% to $1,200 to sell, leaving some room for discounts or negotiations. Now, if the price to replace those rifles rises to $1,200 before I sell them due to a very high demand, I HAVE to raise my prices to $1,440 to keep my profit margin and have enough money left to go and replace my stock to continue to be in business.
Same with gas prices. Let's say I put 100,000 gallons of gas in my tanks for a cost of $300,000. I price in a 10% profit margin on each gallon and offer each gallon at $3.30. Now, oil prices rise suddenly on the market due to an instability in the middle east, refinery fire in the region, etc. My replacement cost might now be $3.30 per gallon! I have to raise the price on the gas I have in the ground to make enough profit to be able to buy more gas to replace what's sold AND make a slight profit after. If I didn't do this I could end up losing money for the year. I'm not a speculator of oil prices, I need to make a margin on each gallon and not chase the price while in effect losing money on each gallon when you account for my replacement cost.