I agree that stopping transfers will likely be bad for business. Transfers bring in a lot of new customers.
I can also understand why someone would stop doing transfers. Before I got an FFL, I thought "Why would I pay someone $35 for 5 minutes of paperwork and a phone call?"
Now that I have an FFL, I realize that the 5 minutes of paperwork and a phone call is what the customer thinks is happening. Unpacking a gun alone can take 15 minutes depending on the packing method and materials used.
All told, the work for a transfer averages closer to 20 minutes, but in some cases where something goes wrong it can be hours. If a gun arrives without paperwork it can take an hour to track down who shipped it just so I can log it in. If a gun is damaged in shipping Fedex won't talk to the customer who bought the gun, they'll only talk to the recipient. They come out, inspect the box, inspect the damage, and take pictures. They call me, ask follow up questions, and issue the insurance check to me. This entire time I'm relaying information to the actual gun owner as well as the seller.
You deal with too many cases like that over a few weeks and suddenly transfers are a huge waste of time.
An FFL transfer fee is basically free money for the FFL. He doesn't have to buy it, he doesn't have to pay to ship it, he doesn't have to display it.
No, it isn't basically free money. It is money paid for a service. If the dealer isn't transferring your gun, he can be doing something else. Don't get me wrong, I appreciate the money coming in from transfers, but if I wasn't doing a transfer at the moment I could be typing code or watching TV or reloading ammo or boresighting a customer's rifle or making my daughter's lunch. How much professional work do you do every week without expecting compensation?
The OP went to law school. I don't know if he is currently practicing law, but let's say that he is.
Would anyone say "I just spoke with my lawyer for 30 minutes while he was eating lunch. That's basically free money. I mean, he was going to eat his lunch anyway, why should me getting legal advice while he was eating cost me money?"
Providing a service for money isn't anything new, but for some reason gun buyers often seem to think that FFLs are getting something for nothing. They provide a service, and you can choose to pay for it or not.
Maybe he should recognize that it's free money, charge a reasonable amount, and make his prices competitive enough that, after shipping, it would cost MORE to buy it from another retailer, have it shipped there, and pay the transfer fees. If he's marking up a gun so much that, after $25+ shipping and a $20 transfer fee you can't get it for the same price there, then he's price gouging.
Once again, it isn't free money. It is money collected for performing a service.
As for price gouging, you forgot about state sales tax.
I can beat Bud's on just about any price, and I charge $10 for my transfer fees. So if Bud's sells a gun for $600 shipped, the customer's cost out the door is $610. I can sell the same gun for $580, which should save them $30 right, and net me a profit? Wrong, because after tax that comes out to $628. The state gets that extra money, not me, but most people will buy from Bud's to save the $18. One way I could combat this is to . . . jack up my transfer fees. If my fees were $35, it would be cheaper for people to buy through me even with the sales tax. I won't do it, because I'm happy with my life as it is, and I dream of a day when anyone can order a gun directly to their door without using a dealer so I try and make it as cheap and painless as possible, but there is a lot more that goes into this than "free money" and "price gouging."
FFL's can view transfers either as a hindrance or an opportunity. If they view it as an opportunity, they can make money at no hassle to them.
I agree with your first sentence. I disagree that providing a service is no hassle.
If they view it as a hindrance, they're going to be seeing people take their business elsewhere and NEVER buy something in their shop.
You say this, but I don't see it in reality. A gunshop in Austin last year was charging $75 for transfers. I know the owners, and they still do a lot of business, although they do very few transfers.
Gouging it up to 50+ is not going to get someone to buy your guns at your shop from 99.9% of people.
It will if you can't find a lower price for the transfer. If every single dealer in your area happens to charge $50, people will know that they need to add that number into their cost. They see a gun online for $650 shipped, they know their out the door cost is $700. Now they call their dealer, and he can get the gun for $685 after tax. If $50 is the only option, 99.9% of people will take the cheaper $685. If $50 isn't the only option for transfers, people will shop around until they find a cheaper option, and the free market will dictate where business flows to. No price gouging, just the free market at work.