A LOT is personal preference, optical center can be factored in and corrected for on anyone's shooting. I'm a tall guy, long neck, so I don't like to cram in down as close as possible. Its just not as comfortable. I let the fit of the stock and purpose of the rifle tell me a little where the scope will be mounted. I can tell you a long day at the range with a more comfortable, but appropriate, cheek weld makes it much more enjoyable. At least for me.