"All bullets were stopped by either the t-shirt on the back or the first layer of fleece."
PH does a great job of providing terminal ballistic comparisons of thoracic cavity shots with the meat target. And he does have a point in that some "hyper ammos" don't provide a substantial terminal difference over traditional JHP's, other than looking pretty for an expansion test. The Federal 9BPLE, which is just a traditional JHP with some extra velocity, has had a great reputation for many years.
Rem G/W JHP, Fed 9PBLE and other traditional JHP ammos aren't talked about as much because:
1) They aren't advertised as much since they are older technology. It is silly to compare these to newer technology in advertising since it would make the traditional JHP's look subpar. They are advertised as, "We also have traditional JHP's."
2) Manufacturers make much more margin on the premium JHP's. (Do you really think it costs $10-15 more per box/50 just for the premium bullet? Manufacturers love the people who say, "I'll stick with my HST's!" because their customer has bought into an upsell of extra cost for extra performance that the everyday, non LEO, non .gov person will most likely never use/need/require.)
3) They need velocity to expand well (and don't expand as well in short barreled handguns or 40/45 offerings)
Look at these two, for instance.
https://www.luckygunner.com/9-mm-115-gr-jhp-remington-htp-50-rounds#geltest
https://www.luckygunner.com/9-mm-plus-p-115-gr-jhp-remington-htp-50-rounds#geltest
The extra 30fps of the +P ammo was the difference between inconsistent expansion with additional penetration and consistent expansion with more consistent penetration within the 18" threshold.
4) As you can see, traditional JHP's aren't "gel test pretty" or "barrier blind" like new, premium bullet designs. Compare the HTP's above with these photogenic safety blossoms (haha):
https://www.luckygunner.com/9mm-124-grain-jhp-hst-federal-premium-20-rounds#geltest
I would posit that traditional 115gr 9mm JHP's are no less effective in terminal performance than premium JHP's. However, profit margin, advertising, consistent expansion, LEO and .gov sales, pretty gel test results are the reasons why traditional JHP's are not talked about more.
(Additionally, PH was impressed with 9mm 115/124gr Sig Sauer Elite Performance, which is a "hyper ammo!" Go figure.)