A lot of ranges make poor decisions that cost them money and business. Ganging up with all the ranges in the area and sticking it to the shooters isn't the solution.
Here are some of the poor decisions I see.
1. They don't provide targets for sale. I can't find decent targets around here, and I don't always want to order them from a target company by the hundred. Targets are cheap in bulk and it's a rare shooter who minds paying for a few targets to help a shooting session along. You can charge a reasonable price for a target or two and still make a good percentage on it.
2. They don't provide decently priced ammo. I would just as soon buy ammo from the range, but most try to gouge you on the ammo rather than just make a decent profit. I know what the wholesale prices are, and I'm not going to pay double for a box of ammo in the name of convenience. I RARELY buy ammo at the range because the prices are out of the ballpark. And I'm not comparing to Wal-mart either.
3. They don't have a good showroom and store to back up the range or they price gouge. I'm almost always in a great mood after shooting and you just know that shoppers in a good mood are wonderful for a store. But again, I'm not going to pay $100 too much for something just because I'm in a good mood. And I'm going to lose my good mood if the case only contains 5 rifles and 8 handguns.
4. They don't have proper cleanup facilities. I like to be able to wash my face and hands adequately after coming off the range and before I leave. I DON'T like to do it in facilities that are from the early part of the last century. If I have to climb into my car feeling like I just rolled around in the dirt, I'm not coming back. See # 7 for more on this line.
5. They don't have a lounge with refreshments (I don't mean on the range proper, but close, nice and comfortable). I like to sit down and talk with other shooters, maybe have a coke--didn't have one before shooting cause of the caffeine. Or maybe sit & rest for a bit & have a snack or a drink before continuing the shooting.
6. They don't have an on-site gunsmith. If a gun's going to break, it's probably going to break while being shot. If a shooter can get it fixed on the spot or give it to someone they know right away, they're probably going to jump at the chance.
7. They don't keep the range clean. I hate having to clean up my firing position before I can shoot, and I don't like having a ton of crud transfer off the shooting position onto my hands and then onto my gun.
8. They don't maintain the range. If the individual positions are lighted then the lights need to work. It's really hard to shoot in the dark. If a target holder doesn't work then they shouldn't assign that lane to a shooter.
9. They make stupid rules or don't have enough rules to be safe. I don't want to have my intelligence insulted or have to be constantly on high alert to shoot. I find shooting relaxing, but not when I feel like I'm the only RSO in the place.
If the ranges in your area are colluding on prices, they are breaking the law.
Well, they're not quite colluding on prices. Prices haven't been discussed, I'm guessing. But by ALL of them adopting the "shoot it here buy it here" policy on ammo, they now can price their ammo much higher and still sell it. It's sort of an end around on price collusion. Not discussing prices, just making a rule that makes higher prices feasible. It may not be strictly illegal, but it's certainly violating the spirit of the law by trying to control/eliminate competition in at least one respect.