just like buying a car.. no one really pays sticker unless you're a schmuck. also it seems that smaller consumer goods alwasy have a higher munaufacturers price.. they dont want to compete with their distrubitors...
also, dont forget that CDNN also has lots of PD trade-ins and factory seconds. they had a load of Weatherbys recently that had "second" in the metal on in the inside of the receiver.
Probably nothing materially wrong with it or they wouldnt sell it, but do you want to be the guy that is the test guinea ?