Seems a little odd..

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Yep, they make guns for us...

Not poachers, or terrorist, or gangsters, or hate groups, or any body else that isn't the good guys.

Ruger is trying to keep up a good image in these difficult times.
 
Bill is no doubt spinning in his grave. Or wait, maybe not. I mean what the heck civilians don't need high capacity magazines, do we?
 
I expect we all can learn something about the companies we do business with by having a look at their slogans and mission statements. Have a look at Hodgdon's. One of the best.
 
That's been Ruger's slogan for a long time. I actually rather like it. They set themselves apart from the makers in many other countries (and here in the US) who make guns for law enforcement and military contracts, with civilian sales seemingly as an afterthought. Ruger states boldly their conviction that the CITIZEN has a righteous need for, and a right to, firearms. Period. That's awesome!

Try to start a firearms company with that intent in many other countries -- who only occasionally ALLOW their citizens the PRIVILEGE of possessing arms, often at great expense and with cumbersome restrictions, or not at all -- and see how that's received. "America! [Heck] YEAH!"





THR is a forum for responsible gun owners. Is that a problem?
 
jeepnik said:
Bill is no doubt spinning in his grave. Or wait, maybe not. I mean what the heck civilians don't need high capacity magazines, do we?
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So you believe Ruger follows the personal ideals of one of its dead CEOs? Yeah he said that at one time, but last I checked, Ruger still made 10+ magazines for its products. So obviously they don't agree with old Bill's ideas. Ruger lives up to this slogan as they bent over backwards to make their firearms CA and MA compliant to get as many of their firearms in those states as possible, even though those of us in "free" states didn't like the magazine disconnects and obnoxious loaded chamber indicators.

As far as the slogan goes, meh. Slogans draw people to a product. Stir discussion. This one does both. Personally if I like something I will buy it, regardless of what text next to the label says.
 
I prefer to do business with respectable businesses. As far as I can tell, Ruger is pretty respectable.

I have appreciated their willingness to produce product lines that meet the wacky California requirements. That seems to be slowing, but for now, I continue to be quite happy with Ruger.
 
Been using that for a while. I think that goes back well before Bill Ruger died.
 
All of my Rugers have had that slogan on the box. At least we know their primary focus is on the public, unlike some companies (*cough*Colt*cough*) that go for .gov contracts and really don't care about adapting to the market demands of the buying public.

Are they the absolute best product in the market? No.
Do they make a good functional product at an affordable price? Heck yeah.
Do they stand behind their products? Yup.
And they really are separating themselves from old Bill's rantings of years ago.
 
They set themselves apart from the makers in many other countries (and here in the US) who make guns for law enforcement and military contracts, with civilian sales seemingly as an afterthought.
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I'm not so sure they "set themselves apart".

I suspect if they were to get police or military orders they would happily fill them, but they never seem to win any contracts
 
I'm not so sure they "set themselves apart".

I suspect if they were to get police or military orders they would happily fill them, but they never seem to win any contracts
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So, what, exactly?

If you look at Ruger's history, they have always been focused on the arms of the citizen. Bill Ruger said a few things years back that are regrettable, but not at all uncommon to hear said by probably 3 out of 4 gun guys back in the day. Times have changed.

To argue that they would fill a police or military order (as they actually have, from time to time) does not at all denigrate their forthright focus.

Wouldn't it be great if FNH, Colt, Glock, H&K, SIG, etc. all stood together and said, "We make guns for the CITIZEN?" Put it right there in their corporate slogans and mission statements? Ruger's stance puts them "all-in" with the right of free peoples to keep and bear arms. I like that.
 
I kind of get what the OP is saying. In recent years the anti-gunners have thrown around the term "responsible citizens" when discussing universal background checks or "gun show loopholes". And of course with Ruger's past (even though that was Bill and they are doing good now) I kinda get where the OP is getting that vibe.

Of course what do I know, my slogan would be "Guns for all, Freedom for all!" :D
 
Ryanxia said:
I kind of get what the OP is saying. In recent years the anti-gunners have thrown around the term "responsible citizens" when discussing universal background checks or "gun show loopholes". And of course with Ruger's past (even though that was Bill and they are doing good now) I kinda get where the OP is getting that vibe.

Of course what do I know, my slogan would be "Guns for all, Freedom for all!" :D
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Pretty much that. Set the tin foil covered part of my brain off. "Responsible Citizens" sounds a bit like "common sense legislation" Apparently I'm just overly paranoid.

Ironically my new SR1911 has no warnings or a LCI.

Or rather.. the SR1911 my buddy got... that I didn't touch... and I'm sure he will be destroying for the good of humanity very soon. [emoji52] [emoji55] [emoji57]
 
Perhaps if we had those other slogans to compare to we'd get the gist of what is odd.

What that would do is give us some examples of how things are marketed and who the focus is - the weaving of a Brand image and what heartstrings are plucked in order to form an emotional attachment to the company and develop loyalty - or even a tribal image the owner can wrap themselves with.

We see that often enough with hats and t-shirts pronouncing the owner's superlative good taste in selecting their fine firearm - as opposed to the junk everyone else drags out of a duffle bag and coaxes into shooting a few rounds.

In Ruger's case it's image making to sell more products to their target audience. Plenty of professionals use their firearms. Not being government contract based means soliciting their demographic base with the right tone.

They can't afford to invite us personally to the range and try out their products under consideration, or make those under the table deals that land contracts. They have to play by the rules.

In that light yeah, it's an odd slogan compared to some others, who's working slogan would be "Competitive bribery with the best babes in the business."

Gosh, business in America is tough. You actually have to advertise and get real customers.

I'd rather buy Ruger than a foreign company who's apparent slogan is "Arming insurgents since 1947 to bring innocents under our heel." Because, it means we have freedom of choice, even if it's the freedom to support totalitarianism.
 
Pretty much that. Set the tin foil covered part of my brain off. "Responsible Citizens" sounds a bit like "common sense legislation" Apparently I'm just overly paranoid.
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Ditto on all that. I've always felt uncomfortable using "Responsible Citizen," preferring "Law-abiding Citizen."

But neither you nor I are "paranoid." We simply recognize that semantic loading is significant in retaining and recapturing our fundamental civil rights.

(See my signature line for a sample of that.)

Terry, 230RN
 
To argue that they would fill a police or military order (as they actually have, from time to time) does not at all denigrate their forthright focus.
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I didn't say it would.

I said they really didn't "set themselves apart" because they aren't getting the military orders anyway. The choice was made for them

No hidden meanings involved

Wouldn't it be great if FNH, Colt, Glock, H&K, SIG, etc. all stood together and said, "We make guns for the CITIZEN?" Put it right there in their corporate slogans and mission statements? Ruger's stance puts them "all-in" with the right of free peoples to keep and bear arms. I like that.
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I don't see where slogans make a lot of difference.
They all make guns to make money more than anything else, and there's nothing wrong with that either
 
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I don't see where slogans make a lot of difference.
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It made enough difference for the OP to make a thread about it. It makes enough difference to make some people slightly uncomfortable. It makes enough difference to make others appreciate the implications.

It makes enough difference that Ruger pays to print it on their boxes and marketing materials.

How much difference does any slogan make? Why do we care? Just do it. It's the choice of a new generation. When you care enough to send the very best. Let your fingers do the walking. I'm loving it. Arms makers for responsible citizens. Glock Precision. "We've got a pony." Etc.
 
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