I my opinion they are one of a few innovative companies.
They definately one of the more innovative compnaies
Their prices are also very reasonable.
Their build quality on the kel tecs I've owned is definitely a reflection of their prices.
I can never figure out if the reason why I don't find many of their guns below MSRP is due to the wholesaling pricing not being that far below msrp, or whether its the demand.
Definitely demand, I've seen Sub 2Ks go for $400+, MSRP at the time was $400+ I looked was like a dealer friend told me he got them for $250 or so.