Maybe there's a way to form a protest against being an easy victim? maybe like a street drama thing. Get 30 or so people together, dress 7 or so as the "SIMS" style cat-burgler (black and white striped shirt, black mask) and cordon off a small area of a park or wide sidewalk. Post a mock "GUN-FREE" zone sign on each end, and have your other 23 people (in matching group T-shirts or other such obvious apparel) walk through doing the usual bliss-ninny things. Talking on a cell phone, reading a paper, pushing a stroller, etc. The burglers jump these people (who pretend not to see them until it's too late)
Use dummy guns (the blue or orange type used for hand-hand training) and fake knives (also the same Blue or orange) and have the people attacked at gun and knife point. To make it fair to the anti's, have some people with a fake pepper spray can(which will or will not stop the perp an average number of times) and have them go "SHHHHHH" to simulate spraying. Also have some of the ladies use keys to scratch with mixed results. The usual array of things that people offer up against guns.
Also have two to three people armed with concealed dummy guns, walking through the gun-free zones at random. These should be people that are versed and practiced in the proper use of it at CCW and hand-to-hand ranges. Obviously thse people would win against the assailant 100% of the time.
They can stop to help someone that is being assaulted with the knife or gun if they're not assaulted themselves as they pass through.
The criminals would generally mill around in the zone a while, pick a target at random, then attack in the zone (mostly), or follow out of the zone and be immediately attacked. If they succeed against their victim, they get to pick a sticker or sign at random from a moderator's pillow-case or such (or a bag they have on their hip). The signs/stickers would say "DEAD" or "Badly-Injured" to represent being a victim of violent crime. They leave the zone and give their sign to a score-keeper who tallies it on a white-board or poster-board. The CCW guys also have the tags, but more "injured" than "dead", to represent the injury to fatality ratio of defensive shootings. When a criminal is dead, he leaves the "game" for a while. These scores are also tallied on a seperate board for comparison.
Have an extra person with a book of FBI stats they can discuss with people, and maybe some hand-outs people can take if they want. Don't hand them out to everyone, most will end up in the trash.
I can see this being an interesting performance in a major park like in New York or other places. Don't push the pro-gun outright. Push an Anti-Victim agenda (with the use of pro-gun, pro-mace, etc). People hear Pro-gun rhetoric and shy away. If you promote anti-victim, they'll probably listen. To help out, maybe get a local self-defense school to supply tools and/or actors in exchange for a promotional flyer, sign, or something. The hand-to-handers don't get the injure/kill tags, because the average person is not capable of killing or seriously wounding bare-handed in such an instance. Show that a CCW is an equalizer whether it's used or not.
If any town complains about this drama, use the 1A.