The answer is really quite simple.
Instead of the media spending weeks harping on and on about "why" and "how" there should be a two-day all-out media blitz showing the shooter's mother telling us all about how he wet the bed until he was 19 and his ex-girlfriend describing his poor performance in the sack.
I'd say once it became common knowledge that the attention you were hoping to get was going to come in the form or ridicule and shame, you might just get back to trying to find that cure for cancer.
Instead of the media spending weeks harping on and on about "why" and "how" there should be a two-day all-out media blitz showing the shooter's mother telling us all about how he wet the bed until he was 19 and his ex-girlfriend describing his poor performance in the sack.
I'd say once it became common knowledge that the attention you were hoping to get was going to come in the form or ridicule and shame, you might just get back to trying to find that cure for cancer.