Mr Nardizzi first said that the no interviews thing was a mistake and that they do interviews with gun shows and mentioned that they had done interviews with the NRA in the past as an example. It was when they got to the use of their logo - co-branding in particular - that things got a little iffy. He claimed that this type of marketing is highly regulated and that for each company authorised to use their logo, they needed to have a lawyer, a marketing person and someone to track the use of the logo. This apparently makes it not worth their while to go with smaller companies. He gave bicycle companies as an example of companies with which they no longer co-brand due to low return on investment. But on their web site, they say this:
(
http://www.woundedwarriorproject.org/additional-opportunities.aspx)
WWP does not co-brand, create cause marketing campaigns or receive a percentage or a portion of proceeds from companies in which the product or message is sexual, political or religious in nature, or from alcohol or weapon companies.
As others have mentioned, they have changed "firearm" to "weapon". No mention of bikes though. Now let's play "One of these things is not like the others". Sex, politics, religion, alcohol, weapons, bicycles. Which one is different, and which one does not appear in their statement. Hmm... smell funny? It seems pretty clear to me that firearms (or now weapons) are in the category of "PC" rather than "not feasible".
When Tom asked him if a gun company wanted to donate a portion of a particular sale to WWP and cut a check, he said sure, they'd do that. Could they use the logo? No, and he went back to the requiring lawyers, marketing people and someone to track the use of the logo. So no logo, but they'll take a portion of the proceeds. Wait a minute: "or receive a percentage or a portion of proceeds". OK, well that's it for me. Doesn't pass the smell test.
But wait, there's more. After he finished speaking with Mr Nardizzi, Tom spoke with Tracy Della Vecchia of Marine Parents (Marineparents.com). They work with families of members of all branches of service now, not just the Marines, but even more interesting, they were willing to let Gun Talk use their logo. Tom was careful to ask the question the same way he did to Mr Nardizzi.
So my take is that the guy is so full of it that you can smell it over the pretty phrases he uses. Just my take, and you can check out the podcast for yourself at
http://traffic.libsyn.com/guntalk/121118guntalkB.mp3.