I find that Big 5 has generally ridiculous prices on everything, period.
Their "sale" prices are right around the going rate - their "normal" prices are highway robbery, nobody buys their crap, and they even disclaim that in the flyers (something to the effect of "Big 5 Sporting Goods does not make claims as to how many units of product sold, if any, at normal price").
I go there for Mosins, that's about it. Everything else can generally be had at Walmart for a lower everyday price.