Heck yeah, it happens.
Check out this S&W news release
http://ir.smith-wesson.com/phoenix.zhtml?c=90977&p=irol-newsArticle&ID=644061&highlight=
Smith & Wesson Goes Hollywood
SPRINGFIELD, Mass.--(BUSINESS WIRE)--Nov. 15, 2004--Smith & Wesson (AMEX:SWB), the legendary 152-year old firearms manufacturer has announced the signing of Hollywood-based Norm Marshall Associates (NMA) as its exclusive agent for product placement and promotion in television and feature films. NMA will work with studios and production companies to get S&W branded products in many categories into the hands of America's entertainment hero's on-screen. S&W is the country's leading handgun producer; but is also a major supplier of eyewear, safes, knives, footwear, apparel and sports accessories.
"Norm Marshall is the entertainment marketing conduit for many top consumer brands in automotive, beverage and retail categories, and will be a powerful ally to us in spreading the Smith & Wesson brand message of security, protection and safety through the entertainment media," said Tom Taylor, VP Marketing for S&W. "In addition to targeting action movies, we will be seeking to place our products in TV programs like the three CSI series, Deadwood, Las Vegas, and other topical series where our heritage and authenticity fits the storyline," adds Taylor. "NMA's charter also includes keeping us out of programming that would undercut our commitment to gun safety. Their record of delivering the right brand message for their clients over 25 years is unsurpassed."
"Smith & Wesson has been an American icon of immense proportion since the 1850's and is as relevant today as any time in its history," said Norm Marshall, the NMA President. "With their brand strategy of surrounding the shooter with high quality performance and security products, they are a perfect complement to many of today's most popular programming. We have already penetrated several of the targeted TV series for Fall 2004, and expect to have S&W products amply represented in the Summer 2005 movie releases. S&W was the brand of Wild Bill Hickok, Buffalo Bill and Dirty Harry --- and is today a leading choice of law enforcement agencies worldwide. What producer of a "cop show" wouldn't want to feature such an authentic brand?"